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Question 3
What are the agents required in the process of money creation through the open-market operations？
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Question 3
(a)Air tickets usually fall into three classes: top class, business class, and economy class. What is the economic rationale for this phenomenon？
(b)What is price discrimination？ Are there any necessary requirements for successful price discrimination？ Please give two more examples to explain your answer.
Question 3
A medium-sized city has two major industries: financial services and manufacturing of electronic equipment. Suppose that restrictions on interstate competition in the market for financial services lead to a large expansion of the financial services sector in the city.
(a)What effect do you predict that this increase in jobs would have oil wages and housing prices in the city？
(b)What effect do you think there would be on the manufacturing sector in the city？ Would you expect that manufacturing employment would rise or fall？
W: Yes, of course. What about the 1:15 flight？ You'll get in at 3:30, so you'll be in time for the evening meeting.
M: Thanks. That sounds great.
Question 1-8
•For questions 1-8 you will hear eight short recordings.
•For each question, mark one letter (A, B or C) for the correct answer.
What time is the man's flight？
A．
B．
C．
Question 3
A plastics monopolist faces the demand curve P=180 - Q, where Q is measured in thousands of pounds per year and P is measured in dollars per pound. Marginal cost is constant at MC=＄60 per pound.
(a)Find the monopolist's profit-maximizing price and quantity.
(b)What is the elasticity of demand at the profit-maximizing price？
听力原文：Man: Where shall we go？
Woman: Since there isn't any homework for today, let's go to the movies instead of going home.
Question: What are they going to do？
(3)
A．Go home.
B．Do the homework.
C．Go to movie.
D．Leave home.
&8226;Write an answer to one of the questions 2-4 in this part．
2. Question 2
&8226;You work for a furniture company which has been losing market over the past two quarters．The Directors have asked you to write a report to explain the reasons for the decline．
&8226;Write the report，explaining why the market share has been shrinking．and include the following points：
——what are the possible causes within the company．
——what are the possible causes outside the company．
——what plans you have for improvement．
Question 3
&8226;A new snack product of your company has proved very successful on the market．and your manager wants to expand it into a whole series of similar products in different flavours．
&8226;Write the proposal for your manager，including the following information：
——what the successful snack is like and why it is successful．
——why it is necessary to expand the product into a series．
——what you need to develop and launch the new series(e．g．budget，people and time)．
Question 4
&8226;Your organisation is planning an international trade fair for next autumn and you are responsible for inviting targeted potential exhibitors．
&8226;Write an email，including the following points：
——your strengths as a dependable trade fair organiser．
——invitlng the recipient to the event．
——some arrangement details for the trade fair(e．g．time，place，services，etc．)，
——a reminder about the application form. and application fee，and the deadline for application．
2. Question 2
？Your company or organisation is considering the best way to improve efficiency. You have been asked to write a report giving recommendations on this.
？Write the report, outlining some of the problems the company has concerning efficiency and suggesting solutions. Refer to at least two of the following areas:
？staffing levels
？administration
？communications
？management
Question 3
？The company you work for faces increasing competition and the managing director has asked you to suggest ways of meeting this challenge.
？Write a proposal for the managing director, including the following information:
？reasons for the increased competition
？ways to increase sales
？any extra resources that might be needed
？any disadvantages there might be.
Question 4
？An international fund is offering grants to small businesses to improve their facilities. Your manager has decided to apply and has asked you to write on behalf of the company.
？Write a letter, including the following information:
？a brief background to your company
？which facilities a grant would enable you to improve
？what the future benefits to your company would be.
Answer ONE of the questions 2, 3, or 4 below.
1. Question 2
？A foreign business associate is visiting your company for three days. You have been asked to organize the visit end plan appropriate entertainment.
？Write a letter to the visitor outlining a timetable for the visit and describing the activities you have planned.
？Write 200- 250 words on your Answer Sheet.
Question 3
？Your manager is keen to introduce new practices into your company. He has asked you to write a report which includes details of two practices from another company which you would suggest adopting in your own company.
？Write the report for your manager, including the following information:
？what you admire about the other company
？which two of its practices you would adopt
？why your company would benefit from them.
？Write 200- 250 words on the separate answer paper provided.
3. Question 4
？Your company has employed an outside consultant to organize an exhibition of your products, to be held next month. His work is unsatisfactory, and your boss has now decided that you should take over full responsibility instead. Your boss has asked you to write to the consultant to explain why he has been replaced.
？Write the letter to the consultant;
？giving two reasons why he has been replaced
？telling him he will be paid for this work
？asking him to brief you on the current situation.
？Write 200—250 words on the separate answer paper provided.
&8226;Write an answer to one of the questions 2-4 in this part．
1. Question 2
&8226;You are Financial Advisor to a toy manufacturer。You have been asked to write a proposal about money management in the coming financial crisis．
&8226;Write the proposal．including the following points：
——refinement of your business processes，
——re-evaluation of your creditors and debtors，
——setting aside of savings for the worst times．
2. Question 3
&8226;A long-time client has written to complain about an under。shipment in their Christmas order．You have been asked to write a letter to apologise and offer solutions．
&8226;Write the letter：
——apologising for the mistake on your side，
——Offening solutions to the problem，
——showing your appreciation of their business，
——promising that such problems will not happen again.
3. Question 4
&8226;Your organisation has undertaken a series of experiments in order to become more cost effective．
You have been asked to write a report summarising the results of these cost-reducing strategies．
&8226;Write the report to the General Manager．including：
——a general introduction to this reform．
——One or two of the most effective strategies in this reform，
——One of the problems that surfaced during the course，
——what measures were taken to solve the above-mentioned problem．
