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[主观题]

The issue of media ownership is important because ______TH.E. M.OST N.OTI.C.E.A.B.LE. TRE.

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更多“The issue of media ownership i…”相关的问题

第1题

The issue of media ownership is important because ______.A．it affects the amount of money

The issue of media ownership is important because ______.

A．it affects the amount of money the stockholders will make

B．it decides whether we can have different aspects of the media

C．it means that more and more people will hold onto only a few stations

D．it concerns the channels through which to express opinions

点击查看答案

第2题

The two executives, Jeff Bewkes and Tom Freston, seem to believe that ______.A．big mergers

The two executives, Jeff Bewkes and Tom Freston, seem to believe that ______.

A．big mergers are all bound to fail according to previous experience

B．company size is an essential issue for the success of media

C．famous CEOs have the ability to save business from falling

D．mega mergers are not necessarily good ways to develop media

点击查看答案

第3题

根据短文回答 31～35 题。 Characteristics of PublicityPublicity offers several benefits.Th

根据短文回答 31～35 题。

Characteristics of Publicity

Publicity offers several benefits.There are no costs for message time or space。An ad in prime-time television may cost$250.000 to$500.000 0r more per minute。whereas a five-minute report on a network newscast would not cost anything.However, there are costs for news releases,a publicity department,and other items.As with advertising,publicity reaches a mass audience.Within a short time。new products or company policies are widely known.

Credibility about messages is high,because they are reported in independent media.A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity Similarly, people are more Likely to pay attention to news reports than to ads.For example.The Women's Wear Daily has both fashion reports and advertisements.Readers spend time reading the stories,but they flip through(浏览)the ads.Furthermore,there may be l o commercials during a half-hour television program or hundreds of ads in a magazine.Feature stories are much fewer in number and stand out clearly.

Publicity also has some significant limitations.A firm has little control.over messages,their timin9,their placement,or their coverage by a given medium.It may issue detailed news releases and find only portions cited by the media；and media have the ability to be much more critical than a company would like.

For example in l 982。Procter Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo(标志).A few ministers and other private citizens believed that the symbol was sacrilegious(亵渎的).These beliefs were covered extensively by the media and resulted in the firm receiving 1 5.000 phone calls about the rumor in June alone.To combat this negative publicity, the firm issued news releases featuring prominent clergy(神父)that refuted(消除)the tumors,threatened to sue(控告)those people spreading the stories,and had a spokesperson appear on Good Morning America.The media cooperated with the company and the false rumors were temporarily put to rest.However, in l 985。negative publicity became so disruptive that Procter& Gamble decided to remove the logo from its products.

A firm may want publicity during certain periods.Such as when a new product is introduced or new store opened。but the media may not cover the introduction or opening until after the time it would aid the firm.Similarly, the media determine the placement of a story：it may follows a report on crime or sports.Finally, the media determine whether to cover a story at all and the amount of coverage to be devoted to it.A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.

第 31 题 The word "mass"in Line 5 could best be replaced by（）.

A．grouped.

B．crowded.

C．gathered.

D．large.

点击查看答案

第4题

According to the given article, which of the following statements is NOT true？A．Pop music

According to the given article, which of the following statements is NOT true？

A．Pop music is being blamed by the United Nations for the dramatic rise in drug abuse worldwide.

B．Pop music is by far the most influential trend-setter for young people of most cultures.

C．The UN study also blames the media for its description of certain drug issues— especially the use of marijuana and issues of liberalization and legalization.

D．The present study focuses on the issue of demand increase and prevention within an environment that has become tolerant of drug abuse.

点击查看答案

第5题

According to the author, the two main purposes of the mass media axe to ______.A．control o

According to the author, the two main purposes of the mass media axe to ______.

A．control our thinking and get us to buy useless products

B．provide people with information and entertainment

C．make people aware of the availability of products and create a large demand for some items

D．express the views of the public and help improve recent immigrants’English

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第6题

All of the following statements are true EXCEPT that______.A．electronic media can extend o

All of the following statements are true EXCEPT that______.

A．electronic media can extend one’s contact with the world

B．those living far away from a certain event can also have some perception of realities by watching television

C．all the events occurring on the university campus at Berkeley were given national media coverage

D．video coverage of the 1989 San Francisco earthquake gave the viewers the impression of the total disaster

点击查看答案

第7题

What does the second paragraph imply？A．Some people arc over-enthusiastic-about the scale o

What does the second paragraph imply？

A．Some people arc over-enthusiastic-about the scale of change digital media will bring us.

B．The scale of change brought to us by the digital media will be dramatic.

C．Today's changes will in no way match the changes taking place between the 1.880s and the 19g0s.

D．No one is sure to what extent digital technology will change The media.

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第8题

The proposed merger of two pharmaceutical groups failed becauseA．major shareholders were o

The proposed merger of two pharmaceutical groups failed because

A．major shareholders were opposed.

B．there was a-fall in the demand for their products.

C．there were problems combining their areas of expertise.

D．an issue of personal rivalry could not be resolved.

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第9题

At the end o[ the 19th century, women\'s names started___________. A．totrackhurric

At the end o[ the 19th century, women\'s names started___________.

A．to track hurricanes and issue warnings

B．to avoid confusion

C．to stay at home

D．to be given to tropical storms

E．to make predictions

F．to kill at least 15 people

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第10题

According to the author, under the two-party system, the two parties will ______ .A．hold o

According to the author, under the two-party system, the two parties will ______ .

A．hold opposing stands in each and every issue

B．cooperate with each other to hold the power in their hands

C．insult each other in politics and in life

D．respect each other on an equal basis

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第11题

The most noticeable trend among today's media companies is vertical integration, an attemp

t to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.

To describe the financial status of today's media is also to talk about acquisitions(并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year —ABC and NBC).

Media acquisitions have skyrocketed(剧增)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation's stock exchanges. This makes acquisitions relatively easy.

A media company that wants to buy a publicly owned company can buy that company's stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.

The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.

The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.

What do Time Warner and Matsushita have in common？

A．They both belong to Rupert Murdoch.

B．They are both big American media corporations.

C．They both own several different but related media businesses.

D．They are both outlets of differing viewpoints and innovative ideas.

点击查看答案

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