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Attracting new customers and without maintaining good customer【S1】______relationship is th

Attracting new customers and without maintaining good customer 【S1】______

relationship is the first and the outmost task in any business success.

Because Customer Relationship Management or CRM is a strategy 【S2】______

that used to learn more about customers' needs and behaviors in 【S3】______

order to develop stronger relationships with them. While CRM

software systems can automate many customer-related tasks, as 【S4】______

it is the transformation of business processes that makes for 【S5】______

your CRM success. The success of CRM implementation will

help that bring together information about customers, 【S6】______

and market trend, marketing and sales efforts and customer 【S7】______

service. As a result of proliferation of Web-based business application, 【S8】______

CRM utilizing Internet technology is an integral part of organizations' 【S9】______

overall e-business strategies.

Because proper implementation of CRM system can improve the 【S10】______

process of identifying new customers, provide with better customer 【S11】______

support, make call centers and help desk more efficient, cross sell

products more effectively, shorten the time of closing for deals, and 【S12】______

integrate marketing and sales processes.

【S1】______

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第1题
Why might calls be recorded?A.To inform. the policeB.To test the lineC.To advise the custo

Why might calls be recorded?

A.To inform. the police

B.To test the line

C.To advise the customer

D.To help teach new staff how to deal with customers

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第2题
What is indicated from Mill Creek Company?A.It provides free meal coupons to all new custo

What is indicated from Mill Creek Company?

A.It provides free meal coupons to all new customers.

B.It stays open until 9 p.m. everyday.

C.Its salespeople are very knowledgeable.

D.It has more than one location.

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第3题
Task 4 Attracting New Business ClientsYou work for a company, which provides meeting facil

Task 4 Attracting New Business Clients

You work for a company, which provides meeting facilities for business clients. Your department has been asked to make suggestions for attracting new clients.

Discuss, and decide together:

What would be the most effective ways of identifying potential customers?

What kinds of information about competitors would be useful to the company?

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第4题
听力原文:M How did your interview go with the community development center? W I thought it

听力原文:M How did your interview go with the community development center?

W I thought it went well. I found out that Jessie Fox is a development director there. She's done a lot, in terms of attracting investment money to East Liberty and downtown. She's really good at raising money.

M So if you're hired, what exactly would you do there?

W Mainly accounting-type work. And that's fine, I like it, but I'd also be analyzing investment properties, which is really what I want to do. Analysis is more interesting to me than accounting.

What did the woman recently do?

A.Move to a new city

B.Interview for a job

C.Purchase a new house

D.Move to a different department

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第5题
Engineering EthicsEngineering ethics is attracting increasing interest in engineering univ

Engineering Ethics

Engineering ethics is attracting increasing interest in engineering universities throughout the nation. At Texas A&M University, evidence of this interest in professional ethics culminated in the creation of a new course in engineering ethics, as well as a project funded by the National Science Foundation to develop material for introducing ethical issues into required undergraduate engineering courses. A small group of faculty and administrators actively supported the growing effort at Texas A&M, yet this group must now expand to meet the needs of increasing numbers of students wishing to learn more about the value implications of their actions as professional engineers.

The increasing concern for the value dimension of engineering is, at 1east in part, a result of the attention that the media has given to cases such as the Challenger disaster, the Kansas City Hyatt-Regency Hotel walkways collapse, and the Exxon oil spill. As a response to this concern, a new discipline, engineering ethics, is emerging. This discipline will doubtless take its place alongside such well-established fields as medical ethics, business ethics, and legal ethics.

The problem presented by this development is that most engineering professors are not prepared to introduce literature in engineering ethics into their classrooms. They are most comfortable with quantitative concepts and often do not believe they are qualified to lead class discussions on ethics. Many engineering faculty members do not think that they have the time in an already overcrowded syllabus to introduce discussions on professional ethics, or the time in their own schedules to prepare the necessary material. Hopefully, the resources presented herein will be of assistance.

Engineering ethics is a compulsory subject in every institute of science and technology in the United States.

A.Right

B.Wrong

C.Not mentioned

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第6题
A.In an insurance company.B.At the railway station.C.At the post office.D.At the custo

A.In an insurance company.

B.At the railway station.

C.At the post office.

D.At the customs.

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第7题
Whom is the company making TV films and video programs jointly with?A.NBTVB.New York custo

Whom is the company making TV films and video programs jointly with?

A.NBTV

B.New York customers

C.Foreign TV crews

D.Foreign TV and commercial organizations

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第8题
【T7】HOW BECAUSE OF ANOTHER A. HAS 650 EMPLOYEES IN COVENTRY AND【T7】______ 200 AT

【T7】

HOW BECAUSE OF ANOTHER A. HAS 650 EMPLOYEES IN COVENTRY AND【T7】______ 200 AT A CENTER IN MANCHESTER

B. SHOWS【T8】______ POPULAR OUR PHONE BANKING SERVICE IS WITH OUR CUSTOMERS

C.【T9】______ THE GROWTH OF ITS PHONE BANKING SERVICE BARCLAYS BANK IS SETTING UP A CALL CENTER IN SUNDERLAND【T10】______ THIS IS A WELCOME DECISION FOR THE NORTH-EAST, WHICH COMPANIES EONSIDERED LESS ATTRACTIVE THAN REGIONS SUCH AS LONDON AND SCOTLAND IN THEIR LIST OF THE BEST LOCATIONS FOR CALL CENTERS. OPENING EARLY NEXT YEAR, THE CENTER IS EXPECTED TO EMPLOY 2, 000 PEOPLE OVER THE NEXT THREE YEARS. BARCLAYCALL, THE PHONE BANKING SERVICE, WAS INTRODUCED IN 1994 AND HAS MORE THAN 600,000 CUSTOMERS. THE SERVICE【T11】______ BARCLAYCALL IS ATTRACTING 25, 000 NEW CUSTOMERS EVERY MONTH AND THE BANK EXPECTS ONE MILLION CUSTOMERS OVER THE NEXT TWO YEARS. ONE DIRECTOR SAID: " OPENING ANOTHER CALL CENTER【T12】______ BARCLAYS WILL CONTINUE TO INVEST TO SATISFY THEIR NEEDS. "

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第9题
A.They had lived too long in the city.B.They were not familiar with the American custo

A.They had lived too long in the city.

B.They were not familiar with the American customs.

C.They were quite particular about food.

D.They enjoyed going to the neighborhood parties.

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