题目内容
（请给出正确答案）
Apple Computer has a history of______.
A．nearly thirty years
B．more than forty years
C．only over ten years
D．more than one hundred years
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更多“Apple Computer has a history o…”相关的问题
听力原文： The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple's major competitors.
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
(33)
A．Because IBM is changing its computer models continuously.
B．Because it wants to make its machines specialize in specific uses.
C．Because it wants to stay ahead of IBM in the competitive computer market.
D．Because it expects its major competitor IBM to follow its example.
Researchers at Xerox designed such a system. But Apple was the first to make it popular. Today most personal computers use icons. Steve Wozniak and Steve Jobs tried to sell their ideas to other companies. They were rejected. But soon they found investors. Apple began to sell shares to the public in nineteen-eighty. The company became worth more than one-thousand-million dollars.
In nineteen-eighty-one, International Business Machines began to sell a personal computer that many people bought. I. B. M. was the biggest computer company in the world. But Apple was known for its creativity. In nineteen-eighty-four, it released the first Macintosh. These computers were simple to use.
Over the years, Apple gained a following of loyal users. But then lower-priced computers appeared. These used the Windows operating system made by Microsoft. Most personal computers today use Windows. Apple does not compete with makers of low-cost computers. Many of its computers are designed for special uses like video and music production. The brain of a computer is the processor. For years, Apple used processors made by Motorola. In two-thousand-and-three, Apple joined with I. B. M. to create a faster processor. But Apple still has only a small share of the computer market.
Now, one of its most popular products is the iPod. This is a small music player. It can store up to one-thousand songs. Apple says it sold more than eight-hundred-thousand iPods in the three months ending in March. Apple reported a profit of forty-six million dollars for the period. It says the iPod greatly helped sales.
What does the passage mainly talk about？
A．Apple Computer Company.
B．Cooperation between Apple and IBM.
C．Apple's new product iPod.
D．The history of P. C..
根据以下材料，回答题
The iPad
（1） The iPad is a tablet computer （平板电脑） designed and developed byApple. It is particularly marketed as a platform. for audio and visual media such as books， periodicals （期刊）， movies，music， and games， as well as web content. At about 1.5 pounds （680 grams）， its size and weight are between those of most contemporary smart phones and laptop computers. Apple released the iPad in April 2010， and sold 3 million of the devices in 80 days.
（2） The iPad runs the same operating system as iPod Touch and iPhone. It can run its own applications as well as ones developed for iPhone. Without modification， it will only run programs approved by Apple and distributed via its online store.
（3） Like iPhone and iPod Touch， the iPad is controlled by a multi-touch display——a break from most previous tablet computers， which uses a pressure-triggered stylus （触控笔） . The iPad uses a Wi-Fi data connection to browse （浏览） the Internet， load and stream media， and install software. Some models also have a 3G wireless data connection which can connect to GSM 3G data networks. The device is managed and synchronized （同步 ） by iTunes on a personal computer via USB cable.
（4） An iPad has different features and applications one can use to execute different and interesting things. There are lots of iPad applications that the owner can use to enhance the way they communicate. Some of these are how to use social networking sites and other online options.One of the most common uses is for e-mail services， iPad applications like Markdown Mail allow the adoption of specific and particular options. They enable the owner to personalize their e-mail accounts.
（5） While the iPad is mostly used by consumers， it also has been taken up by business users.Some companies are adopting iPads in their business offices by distributing or making available iPads to employees. Examples of uses in the workplace include lawyers responding to clients， medical professionals accessing health records during patient exams and managers approving employee requests. A survey by Frost & Sullivan shows that iPad usage in workplaces is linked to the goals of increased employee productivity， reduced paperwork， and increased revenue.
Paragraph 2 __________ 查看材料
A.Online stores
B.Differences from iPhone
C.Display and data connection
D.Business usage
E.Features and applications
F.Operating system
When was Apple Computer founded？
A．In1977
B．In1972
C．In 1976
Which of the following company was cooperating with Apple Computer in processor supply？
A．Motorola.
B．Nokia.
C．Macintosh.
D．ipod.
What is said about Apple Inc. with its tablet devices like iPad______.
A．It doubled its sale of e-readers during the Christmas season
B．It controls 73 percent of the tablet device market
C．It charges customers less in credit card transaction fees
D．It has long been selling its traditional personal computers
How old was Steven Jobs when he started Apple Computer？
A．21
B．41
C．24
A．To sell computers directly to the consumers.
B．To sell computers to the consumers through retailers.
C．To sell computers to Apple Computer Corporation.
D．To sell computers to the other countries.
The Name Game
Each year, business executives around the world struggle to find original and catchy names for their companies and their companies' products, According to business experts, these decisions are among the most important decisions that firms ever make. A name is the first point of contact that a company has with the world, and it can be an effective marketing tool. And respected names have value. When a company is sold, there is often a fee for transferring the company name to the new owners. The rights to the names Indian Motorcycles and Pan Am Airlines were sold years after those companies went bankrupt. Names are so important that some companies hire special naming firms that develop a list of names, test them at focus groups, screen them to be sure they are available, and then trademark the final selections. But how do firms decide on names？
Ways of playing the name game
Some companies cheese straightforward names. These may include the name or names of the founders (Proctor & Gamble, Hewlett Packard), the place where they first did business (Minnesota Mining and Manufacturing, Mutual of New York), or their primary products (General Electric, General Motors). To make a straightforward name memorable, though, is a challenge.
Some companies are mainly identified by initials. International Business Machines is almost universally called IBM, American Telephone and Telegraph has become AT&T, and Kentucky Fried Chicken has consciously chosen to be known as KFC. In some cases, though, it is not exactly clear what the initials stand for. The computer company NBI's initials stand for "Nothing But Initials." Or take the case of IKEA, the Swedish design firm: The initials IK come from the name of the founder, Ingvar Komrat. The E comes from the name of his family farm, Elmtaryd, and the A comes from the nearby town of Agunnaryd. Some firms create names by a process called "morpheme (词素)construction," first shortening and then fusing parts of the company's full names. For example, United Information Systems is generally referred to as Unisys and Federal Express as FedEx. FedEx saved money with its new name too: the shorter name cost $1,000 less to paint on each of the company's 10,000 trucks. Some companies use unusual spellings of common names: Cingular for Singular, Citibank for City Bank, and Sunkist for Sun Kissed.
Some companies choose names that are inspired by other company names. According to the founder of the Carnation evaporated-milk company, the name for his product was suggested, strangely enough, by a brand of cigars known as Carnations. Steve Jobs, founder of Apple Computers, was a Beatles fan, and he named his company after Apple Records, the label founded by the Beatles. This "borrowing" is perfectly legal as long as the two companies are not in the same line of business. (Reportedly, Steve Jobs had to sign an agreement not to produce records.) However, in some cases, company lawyers have said that use of their name, or even part of their name, results in "dilution" of the strength of that name, and they have sued other companies to prevent this. Toys-R-Us, for example, has tried to protect the "R-Us" portion of their name even when it has been applied to completely different products, such as cheese or flowers or guns, and McDonald's has tried to prevent companies from using the "Mc" prefix that has been used for many of their products.
Some firms have chosen names that have nothing to do with their business. Apple is not in the fruit business; it makes computers. Red pepper does not sell spices; it sells software. Domino's has nothing to do with games; it makes pizza. A number of companies have chosen off-the-wall or playful names for their products. There are those naming experts who warn against this, saying that consumers will not take these seriously, and in the case of Boo. com, they may have been fight:
A．Y
B．N
C．NG
A．Because Apple has made and played a lot of ads.
B．Because they are getting smaller and smaller.
C．Because they keep developing and cater to the needs of people.
D．Because it can have all the music you like collected.
