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Read the article below about a successful businessman. For each question (1 -6) below the

Read the article below about a successful businessman. For each question (1 -6) below the article, choose the correct answer. Mark one letter (A, B or C) on your Answer Sheet. PACKAGE HOLIDAY SUCCESS Travel operator Joyflight is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to create attractive brands, if you ask the customers delayed at airports, many arent even sure which company theyve booked with. Ask customers of Joyflight, however, and this is probably their third or fourth holiday with the company. A Joyflight holiday doesnt come cheap; but for their customers this isnt an issue. The attraction is that they get an activity-based club which has escaped the notice of the general public. Even the location of the holiday is of minor importance. A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Joyflight just for this purpose. These nannies get free flights and meals on top of their pay. Interestingly, most of the companys senior managers began at the bottom: for example, Linda Robinson, the marketing Manager, came as a ski guide in 1996, went away to set up her own catering business, sold it for a considerable sum, and returned to Joyflight in 2001. The companys performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Micheal Knight, who started the firm, came very close to selling it for £ 40 million a few years ago. But at the last minute, Barmond, the potential buyer, was itself taken over by an American travel company which didnt see a place for Joyflight in the group. So where does that leave Joyflight? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travellers to take the ten-hour flight. Learning from experiences like these, Joyflights two recent departures from its main activity are the acquisitions of restaurant chains in Spain and Italy. And as for moving into the mass market for its holidays? Joyflight is much too successful to want to do that.

Joyflight differs from most other UK travel operators in ______.

A.the cost of its holidays.

B.the places where it advertises.

C.the number of repeat booking it has.

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第1题
A.He has also read the article for three times.B.He cant understand the article e

A.He has also read the article for three times.

B.He cant understand the article either.

C.He cant read the article in the dark.

D.They both can understand the article,

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第2题
&8226;Read the article below about career planning.&8226;Choose the best sentence from bel

&8226;Read the article below about career planning.

&8226;Choose the best sentence from below the passage to fill each of the blanks.

&8226;For each gap (8-12), mark one letter (A-G) on your Answer Sheet.

&8226;Do not use arty letter more than once.

Advice on Staff Career Development

For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.

Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organizations. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments. The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development-to individual employees and then simply leave them to get on with it. (8)

So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.

Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. (10) One way, he believes, for companies to show how serious they are about individual learning is lo make it an official part of company practice, as the Bank of Eastern England has done. (11) This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.

Another company, British Chemicals. has contracted an independent organization to help staff with confidential career advice. According to John rates, the head of Individual Learning and Development at British Chemicals. there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff 'roadmaps' which show possible career routes within the company structure. (12) This has worked especially well. he says, for staff who are used to depending on their line managers for guidance.

Many large organizations now recognize that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company's long-term business needs and makes it more competitive.

A. Its policy statement says that by 2006, eighty percent of its stall' will have a professional qualification.

B. He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.

C. This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.

D. It points out that employees need to know what the overall company's vision is in order to achieve it.

E. The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they arc not provided with the knowledge and training to do this.

F. They are able to sec that, contrary to expectations, jobs in different fields are similar

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第3题
Where did the man read the article about the museum?A.In a magazine.B.In a book.C.In the m

Where did the man read the article about the museum?

A.In a magazine.

B.In a book.

C.In the museum.

D.On his mobile phone.

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第4题
The author's purpose in writing this article is to ______.A.describe the whole life of Edg

The author's purpose in writing this article is to ______.

A.describe the whole life of Edgar Snow

B.praise Edgar Snow and his writings

C.encourage people to learn from Edgar Snow

D.encourage people to read Red Star Over China

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第5题
Read the whole article after______.A.you have got all the information about the problemB.y

Read the whole article after______.

A.you have got all the information about the problem

B.you understand the title

C.you have read one paragraph after another

D.you are clear about what to be discussed

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第6题
I have read your article, to be frank, the editor justified ______ your work.A.to refuseB.

I have read your article, to be frank, the editor justified ______ your work.

A.to refuse

B.refusing

C.being refused

D.refused

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第7题
You read the whole article carefully______.A.to get all the headingsB.to see how the probl

You read the whole article carefully______.

A.to get all the headings

B.to see how the problem is discussed

C.to name problems

D.to think about the title

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第8题
It was____________ that the writer read an article in ESJ which helped him understand the
"ghost hair" thing.

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第9题
Read the whole article after______.A. you have got all the information about the problemB.

Read the whole article after______.

A. you have got all the information about the problem

B. you understand the title

C. you have read one paragraph after another

D. you are clear about what to be discussed

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第10题
Read the whole article after ________.[A] you have got all the information about th

Read the whole article after ________.

[A] you have got all the information about the problem

[B] you understand the title

[C] you have read one paragraph after another

[D] you are clear about what to be discussed

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第11题
This article, though very useful and informative, is much too () for the average read

A.academic

B.apparent

C.alert

D.aware

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