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One type of advertisement tries to appeal to the consumer's reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy's cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
Under the cover of different brands,______.
A.the products have great difference from each other
B.the products are more or less the same
C.the manufacturers tend to differ very little
D.the brands may vary only in name
第三篇 Eat Healthy
"Clean your plate! " and "Be a member of the clean-plateclub! " Just about every kid in the UShas heard this from a parent orgrandparent. Often, it's accompanied by an appeal: "Just think aboutthosestarving orphans in Africa!" Sure, weshould be grateful for every bite of food. Unfortunately,many people in theUStake toomany bites. Instead of staying "clean the plate", perhaps weshouldsave some food for tomorrow.
According to news reports, US restaurants are partly to blame for thegrowing beUies. A waiterputs a plate of food in front of each customer, withtwo to four times the amount recomme.nded by thegovernment, according to a USAToday story. Americans traditionally associate quantity with valueand mostrestaurants try to give them that. They prefer to have customers complain abouttoo muchfood rather than too little.
BarbaraRolls, a nutrition professor at Pennsylvani'a State University, told USA Todaythat res-taurant portion sizes began to grow in the 1970s, the same time thatthe American waistline began toexpand.
Healthexperts have tried to get many restaurants to serve smaller portions. Now,apparently, some cus-tomers are calling for this too. The restaurant industrytrade magazine QSR reported last month that 57 per-cent of more than 4, 000people surveyed beljeve restaurants serve portions that are too large; 23percent had no opinion; 20 percent disagreed. But a closer look at the surveyindicates that many Americans who can't af-ford fine dining still prefer largeportions. 70 percent of those earning at least $ 150, 000 per year prefersmal-ler portions; but only 45 percent of those earning less than $ 25, 000want smaller.
It'snot that working class Americans don't want to eat healthy. It's just that,"after long hours at low-paying jobs, getting less on their plate hardlyseems like a good deal. They live from paycheck topaycheck, happy to save alittle money for next year's Christmas presents.
Parents in theUnited Statestend to ask their children
A.not to waste food at meals
B.to save food for tomorrow
C.to wash the dishes clean
D. not to eat too much at meals
A. not to waste food at meals
B. to save food for tomorrow
C. to wash the dishes clean
D. not to eat too much at meals
A.not to waste food at meals
B.to save food for tomorrow
C.to wash the dishes clean
D.not to eat too much at meals
Eat Healthy
"Clean your plate!" and "Be a member of the clean-plate club!" Just about every kid in the US has heard this from a parent or grandparent. Often, it's accompanied by an appeal: "Just think about those starving orphans in Africa!" Sure, we should be grateful for every bite of food. Unfortunately, many people in the US take too many bites. Instead of staying "clean the plate", perhaps we should save some food for tomorrow.
According to news reports, US restaurants are partly to blame for the growing bellies. A waiter puts a plate of food in front of each customer, with two to four times the amount recommended by the government, according to a USA Today story. Americans traditionally associate quantity with value and most restaurants try to give them that. They prefer to have customers complain about too much food rather than too little.
Barbara Rolls, a nutrition professor at Pennsylvania State University, told USA Today that restaurant portion sizes began to grow in the 1970s, the same time that the American waistline began to expand.
Health experts have tried to get many restaurants to serve smaller portions. Now, apparently, some customers are calling for this, too. The restaurant industry trade magazine QSR "reported last month that 57 percent of more than 4,000 people surveyed believe restaurants serve portions that are too large; 23 percent had no opinion; 20 percent disagreed. But a closer look at the survey indicates that many Americans who can't afford fine dining still prefer large-portions. 70 percent of those earning at least $150,000 per year prefer smaller portions; but only 45 percent of those earning less than $ 25,000 want smaller.
It's not that working class Americans don't want to eat healthy. It's just that, after long hours at low-paying jobs, getting less on their plate hardly seems like a good deal. They live from paycheck to paycheck, happy to save a little money for next year's Christmas presents.
Parents in the United States tend to ask their children______.
A.to save food.
B.to wash the dishes.
C.not to waste food.
D.not to eat too much.
第二篇
Stop Eating Too Much
"Clean your plate!" and" Be a member of the clean-plate club! " just about every kid in the US has heard this from a parent or grandparent.Often, it's accompanied by an appeal:" Just think about those starving orphans(孤儿)in Africa!" Sure,we should be grateful for every bite of food.Unfortunately, many people in the US take too many bites.Instead of staying "clean the plate", perhaps we should save some food for tomorrow.
According to news reports, US restaurants are partly to blame for the growing bellies(肚子).A waiter puts a plate of food in front of each customer, with two to four times the amount recommended by the government,according to a USA Today story.Americans traditionally associate quantity with value and most restaurants try to give them that.They prefer to have customers complain about too much food rather than too little.
Barbara Rolls,a nutrition(营养)professor at Pennsylvania State University,told USA Today that restaurant portion sizes began to grow in the l970s, the same time that the American waistline(腰围)began to expand.
Health experts have tried to get many restaurants to serve smaller portions.Now,apparently,some customers are calling for this too.The restaurant industry trade magazine QSR reported last month that 57 percent of more than 4,000 people surveyed believed restaurants served portions that were too large;23 percent had no opinion;20 percent disagreed.But a closer look at the survey indicates that many Americans who can't afford fine dining still prefer large portions.Seventy percent of those earning at least $150,000 per year prefer smaller portions;but only 45 percent of those earning less than $25,000 want smaller.
It's not that working class Americans don't want to eat healthy.It's just that, after long hours at low-paying jobs,getting less on their plate hardly seems like a good deal.They live from paycheck(薪金支票)to paycheck, happy to save a little money for next year's Christmas presents.
36 Parents in the United States tend to ask their children
A to save food for tomorrow.
B to wash the dishes.
C not to waste food.
D not to eat too much.
Eat Healthy
“Clean your plate and!" “Be a member of the clean—plate club!”Just about every kid in the US has heard this from a parent or grandparent.often,its accompanied by an appeal:“Just think aboutthose Starving orphans in Africa!”Sare,we should be grateful for every bite of food.Unfortunately,
many people in the US take too many bites3.Instead of staying“clean the plate”,perhaps we should save some food for tomorrow.
According to news reports,US restaurants are partly to blame for the growing bellies.A waiter puts a plate of food in front of each customer,with two to four times the amount recommended by the government,according to a USA Today story4.Americans traditionally associate quailtity with value and most restaurants try to give them that.They prefer to have customers complain about too much food rather than too little.
Barbara Rolls,a nutrition professor at Pennsylvania State University,told USA Today that restaurant portion Sizes began to grow in the 1970s,the same time that the American waistline began to expand.
Health experts have tried to get many restaurants to serve smaller portions.Now, apparently,some customers are Calling for this too.The restaurant industry trade magazine QSR reported last month that 57 percent of more than 4,000 people surveyed believe restaurants serve portions that are too large;23 percent had no opinion;20 percent disagreed.But a closer look at the survey indicates that many Americans who can’t afford fine dining silll prefer large portions.Seventy percent of those earning at least$150,000 per year prefer smaller portions.but only 45 percent of those earning less than$25.000 want smaller.
It’s not that working class Americans don’t want to eat healthy.It’s just that,after long hours at low—paying jobs,getting less on their plate hardly seems like a good deal.They live from payeheck to paycheck,happy to save a little money for next year’s Christmas presents.
第 6 题 Parents in the United States tend to ask their children________.
A.to save food.
B.to wash the dishes.
C.not to waste food.
D.not to eat too much.
Eat Healthy
“Clean your plate!” and “Be a member of the clean plate club!” Just about every kid in the US has heard this from a parent or grandparent. Often, it’s accompanied by an appeal: “Just think about those starving orphans in Africa!” Sure, we should be grateful for every bite of food. Unfortunately, many people in the US take too many bites. Instead of staying “clean the plate”, perhaps we should save some food for tomorrow.
According to news reports, US restaurants are partly to blame for the growing bellies. A waiter puts a plate of food in front of each customer, with two to four times the amount recommended by the government, according to a USA Today story. Americans traditionally associate quantity with value and most restaurants try to give them that. They prefer to have customers complain about too much food rather than too little.
Barbara Rolls, a nutrition professor at Pennsylvania State University, told USA Today that restaurant portion sizes began to grow in the 1970s, the same time that the American waistline began to expand.
Health experts have tried to get many restaurants to serve smaller portions. Now, apparently, some customers are calling for this, too. The restaurant industry trade magazine QSR reported last month that 57 percent of more than 4,000 people surveyed believe restaurants serve ‘portions that are too large; 23 percent had no opinion; 20 percent disagreed. But a closer look at the survey indicates that many Americans who can’t afford fine dining still prefer large portions. 70 percent of those earning at least $150,000 per year prefer smaller portions; but only 45 percent of those earning less than $ 25,000 want smaller.
It’s not that working class Americans don’t want to eat healthy. It’s just that, after long hours at low-paying jobs, getting less on their plate hardly seems like a good deal. They live from paycheck to paycheck, happy to save a little money for next year’s Christmas presents.
Parents in the United States tend to ask their children
A.to save food.
B.to wash the dishes.
C.not to waste food.
D.not to eat too much.
根据下列材料请回答 31~35 题:
Stop Eating Too Much
Clean your plate! ”and“ Be a member of the clean—plate club! "Just about every kid in the US has heard this from a parent or grandparent.Often,it's accompanied by an appeal:“Just think about those starving orphans(孤儿)in Africa!”Sure,we should be grateful for every bite of food.Unfortunately, many people in the US take too many bites. Instead of staying“clean the plate”,perhaps we should save some food for tomorrow.
According to news reports,US restaurants are partly to blame for the growing bellies (肚子).A waiter puts a plate of food in front of each customer, with two to four times the amount recommended by the government;according to a USA Today story.Americans traditionally associate quantity with value and most restaurants tyro give them that. They prefer to have customers complain about too much food rather than too little.
Barbara Rolls,a nutrition(营养)professor at Pennsylvania State University, told USA- faddy that restaurant portion sizes began to grow in the 1 970s,the same time that the American waistline(腰围)began to expand.
Health experts have tried to get many restaurants to serve smaller portions.Now, apparently, some customers are calling for this too.The restaurant industry trade magazine QSR reported last month that 57 percent of more than 4,000 people surveyed believed restaurants served portions that were too large;23 percent had no opinion;20 percent disagreed.But a closer look at the survey indicates that many Americans who can’t afford fine dining still prefer large portions.Seventy percent of those earn at least $150,000 per year prefer smaller portions;but only 45 percent of those earning less than $25,000 want smaller.
It's not that working class Americans don’t want to eat healthy.It's just that,after long hours at low—paying jobs,getting less on their plate hardly seems like a good deal.They live from paycheck(薪金支票)to paycheck,happy to save a little money for next year’s Christmas presents.
第 31 题 Parents in the United States tend to ask their children
A.to save food for tomorrow.
B.to wash the dishes.
C.mottos eat too much.
D.not to waste food.