题目内容
（请给出正确答案）
The programme gives students the ___________to learn more about global warming.
A、success
B、 ambition
C、opportunity
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Discussion—about 5 minutes
In this part of the test the examiner reads out a scenario and gives you some prompt material in the form. of pictures or words. You have 30 seconds to look at the prompt card, an example of which is below, and then about 2 minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic.
For two or three candidates
Scenario
I'm going to describe a situation.
A company is planning to introduce a general training programme for new employees. Talk together about the topics the company could include in the programme and decide which 3 you think are most important.
Here are some ideas to help you.
Prompt material
&8226;Computer skills
&8226;Company rules
&8226;Customer service
&8226;Etiquette
&8226;Company facilities
&8226;Product training
&8226;Foreign Language
&8226;Financial Report
ebecfs
听力原文： The advantages and disadvantages of a large population have long been a subject of discussion among economists. It has been argued that the supply of good land is limited. To feed a large population, inferior !and must be cultivated and the good land worked intensively. Thus, each person produces less and this means a lower average income than could be obtained with a smaller population. Other economists have argued that a large population gives more scope for specialization and the development of facilities such as ports, roads and railways, which are not likely to be built unless there is a big demand to justify them.
One of the difficulties in carrying out a world-wide birth control programme lies in the fact that official attitudes to population growth vary from country to country, depending on the level of industrial development and the availability of food and raw materials. In a developing country where a vastly expanded population is pressing hard upon the limits of food, space and natural resources, it will be the first concern of government to place a limit on the birthrate, whatever the consequences might be. A decreasing birthrate may lead to unemployment because it results in a declining market for manufactured goods. When the pressure of population on housing declines, prices also decline and the building industry is weakened. Faced with considerations such as these, the government of a developed country may well prefer to see a slowly increasing population, rather than one which is stable or in decline.
(33)
A．Higher productivity and a higher average income.
B．Higher productivity but a lower average income.
C．Lower productivity but a' higher average income.
D．Lower productivity and a lower average income.
NOT JUST A SHOP!
In his yearly report, the Chairman of a chain of retail outlets writes about the financial aspects of the business and describes the work which the company has done to benefit people in the areas where their shops are located
It continues to be an important part of our company policy to be responsible for the health and welfare of people in the areas which we serve. In the past year, we have concentrated especially on education and training, and have invested over ￡4,000,000 in this and other areas ranging from the care of the old to the arts.
Let us look at these first. We have, as always, financed health research and care projects helping not only the old but children and the disabled too. We were especially pleased this year to provide alarms for disabled people who live alone and to run programmes which help children understand better the problems facing disabled people.
The Groundwork Foundation encourages young people in poor areas to improve their environment, while the Schools Prom concert at the Royal Albert Hall in London includes 20,000 children nationwide. Both of these were given financial help.
As mentioned above, in the last year we have been active in supporting a range of education projects. Two of our managers are now out of the company on 1-year projects, training young people for work in the retail industry and improving the quality of the teaching they receive. In addition, we have started a programme of 3-month schemes which our managerial staff are able to benefit from without having to take a long break from their jobs.
Schools and universities have also benefited. A London Business School received ￡50,000 to develop a training programme for UK school staff, giving them the skills necessary to manage their own schools. A major University has received a promise of ￡100,000 over 5 years to fund a new teaching post in international retailing. This will allow 22 more students to study this subject each year.
It is not only the company that supports good work for other people. Members of staff themselves are encouraged to join the company Give as You Earn system, to give money to others, especially those organisations working for the benefit of the local area. In such cases the company often gives its support by making an additional contribution.
We look forward to committing even more money to these and other projects in the coming year.
In the past year ￡4,000,000 was spent on
A．looking after old people.
B．all the company projects.
C．education and training.
Questions 23-28
•Read the text below about a retail group.
•For each question (23-28), choose the correct answer.
•Mark one letter (A, B or C) on your Answer Sheet.
NOT JUST A SHOP!
In his yearly report, the chairman of a chain of retail outlets writes about the financial aspects of the business and describes the work which the company has done to benefit people in the areas where their shops are located.
It continues to be an important part of our company policy to be responsible for the health and welfare of people in the areas which we serve. In the past year, we have concentrated especially on education and training, and have invested over $ 5,000,000 in this and other areas ranging from the care of the old to the arts.
Let us look at these first. We have, as always, financed health research and care projects helping not only the old but children and the disabled too. We were especially pleased this year to provide alarms for disabled people who live alone and to run programmes which help children understand better the problems facing disabled people.
The Groundwork Foundation encourages young people in poor areas to improve their environment, while the Schools Prom concert at the Royal Albert Hall in London includes 20,000 children nationwide. Both of these were given financial help.
As mentioned above, in the last year we have been active in supporting a range of education projects. Two of our managers are now out of the company on one-year projects, training young people for work in the retail industry and improving the quality of the teaching they receive. In addition, we have started a programme of three-month schemes which our managerial staff are able to benefit from without having to take a long break from their jobs. Schools and universities have also benefited. A London Business School received $ 50,000 to develop a training programme for UK school staff, giving them the skills necessary to manage their own schools. A major University has received a promise of $100,000 over 5 years to fund a new teaching post in international retailing. This will allow 22 more students to study this subject each year. It is not only the companythat supports good work for other people. Members of staff themselves are encouraged to join the company Give as You Earn system, to give money to others, especially those organizations working for the benefit of the local area. In such cases the company often gives its support by making an additional contribution.
We look forward to committing even more money to these and other projects in the coming year.
In the past year, ￡ 5,000,000 was spent on
A．looking after old people.
B．all the company projects.
C．education and training.
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics' interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It's so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics' marketing strategy, Rowley says, "We've pretty much abandoned offline advertising. We don't get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We're quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don't praise things lightly."
About Google Advertising
Google AdWordsTM is the world's largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.
Why was Rowley awarded the title of "Future Entrepreneur of the Year"？
A．Because he recognized the commercial potential of online advertising.
B．Because he brought into effect his idea to build a mail-order business.
C．Because he has the lion's share of the online contact lens business in the UK.
D．Because his company provides customers easy access to their orders and to staff.
So why do manufacturers keep on designing and producing VCRs that are awkward to use if the problems are so obvious. First, the problem we notice are not obvious to technically minded (有技术思想的) designers with years o[ experience and trained to understand how appliances work. Secondly, designers tend to add one or two features at a time to each model, whereas you or I face all a machine' features at once. Thirdly, although finding problems in a finished product is easy, it is too late by then to do anything about the design. Finally, if manufacturers can get away with selling products that are difficult to use, it is not worth the effort of any one of them to make improvements.
Some manufacturers say they concentrate on providing a wide range of features rather than on making the machines easy to use. But that gives rise to the question, "Why can't you have features that are easy to use？" The answer is you can.
Good design practice is a mixture of specific procedures and general principles. For a start, designers should build an original model of the machine and try it out on typical members of the public—not on colleagues in the development laboratory. Simple public trials would quickly reveal many design mistakes. In an ideal world, there would be some ways of controlling quality such as that the VCR must be redesigned repeatedly until, say, 90 per cent of users can work 90 per cent of the features correctly 90 per cent of the time.
The author had trouble operating his VCR because
A．he had neglected the importance of using the timer
B．the machine had far more technical features than necessary
C．he had set about using it without proper training
D．its operation was far more difficult than the designer intended it to be
The programme ______. until the next evening.
A．was hold up
B．was held back
C．was held over
D．was held out
A．The local newspaper.
B．The TV programme on Saturday.
C．The Sunday magazine.
D．The radio programme on Saturday.
