题目内容
（请给出正确答案）
From Concordia's point of view, the role of communication is to
A.win employee support before going ahead with the change
B.change the company's core activitie
C.emphasise the positive aspects of the change
D.explain the need for the change
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更多“From Concordia's point of view…”相关的问题
Concordia International provides a good example of a company that has adjusted well to the changing needs for communication. since 1995 ，Concordia has been turned inside-out and upside-down， to ensure that it is a marketing –led， customer-responsive business， one that looks outwards at customers and competitors， rather than inwards at its own processes and the way things were done in the past. In the last eight years， Concordia has reduced its workforce by more than 80,000 people - or 35% -on a voluntary basis， with further downsizing anticipated.
From being an engineering company， Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence， to persuade them that， although it is inevitable that the changes will go ahead， they also bring with them new opportunities for employees. However， this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable，since many of the old certainties are being swept away ， including the core activities of the company they work for. Above all ， they have had to face up to the fact that they no longer have a job for life.
Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation： on the one hand there are the “ pragmatists” and on the other “ the highly anxious”. The former see their job as a means to an end and have a relatively short-term perspective， with strong loyalty to their local term ， rather than the company as a whole . The second category， usually the majority， may respond to threatened changes with a feeling of having been let down， and even feel angry at the company for what they see as changing the terms of their employment.
The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce. This is why middle managers and line managers are so key to communication. They are the people who know about the full range of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate， relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion：people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds are lost.
The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details，then at least put the news in context and commit yourself to providing greater detail when it becomes available. Another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.
You will hear a talk about management.
You have to complete the sentences 23--30 by choosing the correct answer.
Mark one letter A, B or C.
In the last eight years, Concordia has ______.
A．made over 80 000 employees redundant
B．completed a period of downsizing
C．reduced its workforce of 80 000 by 35%
Concordia's communication process mainly relies on
A.printed communicatio
B.departmental head
C.personal communicatio
D.a separate, specialised uni
Concordia puts responsibility for communication firmly on ______.
A．supervisors
B．line managers
C．general managers
Kenji Yanobe
4-2-8 Shiba-Koen
Tokyo 105-0011,
Phone:(0)3-3433-5111
May 25
Ms. Sylvia Alexander
NEXCOM International Co., Ltd.
2-10-8 Sekiguchi, Bunkyo-Ku,
Tokyo 112-8667
Dear Ms. Sylvia Alexander,
Ms. Dorothy Erickson of the TBM Group suggested that I write to you for information about job opportunities in the field of international communication at your company, NEXCOM International Co., Ltd.
Five months ago, I graduated from Concordia University, where I majored in Communications with a concentration in media relations. While I was at the university, I worked as the news editor of the Concord Times, interned for two semesters as a writer and editor at the TBM Group in the proposal division, and created my own small public relations company called Native PR.
My extensive experience of writing press releases and news articles in combination with my fluency in both Portuguese and Spanish would make me an ideal person to create communications materials for NEXCOM International Co., Ltd.
I will call you in a week to arrange a time when we can talk in person. In the meantime, please review my enclosed resume.
I hope to meet with you soon.
Sincerely,
Kenji Yanobe
Why did Mr. Kenji Yanobe write this letter？
A．To inquire about employment
B．To contact his college friend
C．To recommend a colleague
D．To accept a job offer
A．a trading company
B．an engineering company
C．a manufacturing factory
根据下列短文，回答下列各题：
In the last eight years, Concordia has
A．made over 80,000 employees redundant.
B．completed a period of downsizing.
C．reduced its workforce of 80,000 by 35%.
D．given 35% of departing employees voluntary redundancy.
Where are Johnstone and Dolby from？
A．Both are from Britain.
B．Both are from Australia.
C．Johnstone's from Britain, Dolby Australia.
D．Johnstone's from Australia, Dolby Britain.
Charlie's first film received wide acknowledge from audience.
A．Right
B．Wrong
C．Not mentioned
下面的程序实现字符串的复制。 void copy_string(from,to) 【 】; { for(;*from;from++,to++) *to=*from; 【 】; } main() { char *a="I am wang",*b="you are Li"; printf ("%s\n%s\n",a,b); 【 】; printf("%s\n%s\n\n",a,b); }
