题目内容
（请给出正确答案）
What kind of films does the man like？
A．Love story films.
B．Films about war.
C．Terror movies.
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更多“What kind of films does the ma…”相关的问题
听力原文：F: What kind of finances can film producers expect by associating with brands？
M：Right now, companies are willing to pay amounts ranging between ＄120,000 and＄1,200,000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
F: What are the advantages of in-film advertising to producers and advertisers？
M：Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
F: How can films and brands connect？
M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history- the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T.
F：Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail. What is the advantage of the advertisement then？ M: It is true that ads have to be carefully placed in a film and one had placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
F: Do such placements result in tangible benefits to the products advertised？
M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
？For each question 23—30, mark one letter A, B or C for the correct answer.
？You will hear the recording twice.
What is true about film producer's placing brands in films？
A．It depends on the budget of the film.
B．Companies are usually willing to pay ＄1,200,000 for placing their brands in films.
C．Companies are usually willing to pay ＄120,000 for placing their brands in films.
Man: Right now, companies are willing to pay amounts ranging between $120,000 and $1,200,000. for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
Woman: What are the advantages of in-film advertising to producers and advertisers？
Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive moo& And films are target-specific. Woman: How can films and brands connect？
Man: A film-viewer bas a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.
There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history-the first example being the yellow Rajdhoot bike used in Raj Kapoor's Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT&T.
Wan: Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail What is the advantage of the advertisement then？
Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
Wan: Do such placements result in tangible benefits to the products advertised？
Woman: In the recently placed ad for Castrol engine oil in film Cbalte Cbalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear a dialogue about gold price.
？For each question (23-30), mark one letter (A, B or C) for the correct answer.
？After you have listened once, replay the recording.
Following a four-year slide in prices, the price of one ounce of gold increased to
A．$417
B．$527
C．$327
M: Sure. But I don't have any information about the recent films. What about you？
W: Well, my workmate tells me that "Harry Porter and His Magic Stone" will be on:
M: What's that？
W: I don't know. It is said that kids like it a lot.
M: Perhaps you can take our son here. It's boring for me to sit there for two hours.
W: Oh, you're that kind of man. Um, a violent film called "The Most wanted" will also be on at the same time. Maybe you can come with us.
M: That's a clever idea. I like American films very much. We can go to the same cinema and come home together, but watch different films.
(18)
A．Harry Porter and His Magic Stone.
B．The Most Wanted.
C．Both A and B
D．Another film she prefers.
The special season of pre-1949 films mentioned______.
A．was shown in cities all over the world
B．consisted mainly of films banned since 1957
C．was organized by the China Film Archive
D．gave young film-makers a second chance to see films of the 1930s and 1940s
M: Sure. But I don't have any information about the recent films. What about you？
W: Well, my workmate tells me that "Harry Porter and His Magic Stone" will be on:
M: What's that？
W: I don't know. It is said that kids like it a lot.
M: Perhaps you can take our son here. It's boring for me to sit there for two hours.
W: Oh, you're that kind of man. Um, a violent film called "The Most wanted" will also be on at the same time. Maybe you can come with us.
M: That's a clever idea. I like American films very much. We can go to the same cinema and come home together, but watch different films.
Q6. Which film will the woman see according to the talk？
(15)
A．Harry Porter and His Magic Stone.
B．The Most Wanted.
C．Both A and B
D．Another film she prefers.
The Business of Media Violence
In 2001, people around the world spent US $14 billion going to the movies. The U.S. domestic box office alone hit US $9 billion—a 75 percent increase from 1991—and there are huge revenues from home video/DVD sales, rentals and spin-off merchandise. But even these profits are dwarfed by music, the largest global media sector. In 2000, sales reached US $37 billion, with music consumption high among young audiences everywhere. Video games are not far behind: global sales for 2002 were anticipated to be US $31 billion.
An Expanding Foreign Market
American media corporations earn fit least half of their profits from foreign sales. And global markets are growing fast as standards of living are rising around the world. Sales of TVs, stereos, VCRs and satellite dishes are increasing, and in the last decade or two, new and expanding markets have emerged in countries that have abandoned state control of media and distribution.
Today, U.S. films are shown in more than 150 countries world wide, and the U.S. film industry provides most of the pre-recorded videos and DVDs sold throughout the world. American television programs are broadcast in over 125 international markets, and MTV can be seen in more foreign households than American ones.
This international success has a tremendous impact nor just on the recipient countries, but also on the cultural environment of the U.S. To some extent, the tail is wagging the dog: more and more, the demands and tastes of foreign markets？ are influencing what popular products get made in the U.S.
Action Sells: Film and Television
Nowhere is this influence more evident than in the film industry. In the U.S. and Canada, movies rated "G"(General) and "PG"(Parental Guidance) consistently brings in more revenues than R-rated films. Yet the number of G and PG films has dropped in recent years, and the number of restricted films has risen. Two-thirds of Hollywood films in 2001 were rated "R".
Film producers are unequivocal about why this is so: the foreign market likes action films.
Action travels well. Action movies don't require complex plots or characters. They rely on fights, killings, special effects and explosions to hold their audiences. And, unlike comedy or drama—which depend on good stories, sharp humor, and credible characters, all of which are often culture-specific—action films require little in the way of good writing and acting. They're simple, and they're universally understood. To top it off, the largely non-verbal nature of the kind of films that journalist Sharon Waxman refers to as "short-on-dialogue, high-on-testosterone" makes their dubbing or translation relatively inexpensive.
There are, of course, exceptions to the rule. The film Titanic made almost US $2 billion in worldwide sales as of 2001—making it the biggest-grossing movie of all time. The British film The Full Monty was an international hit; and My Big Fat Greek Wedding debunked all the profit formulas in 2002. But such offbeat successes are hard to predict. A flick such as Die Hard or Terminator is much more of a sure thing. Most film budgets today average US $75-100 million, so Hollywood studios don't like to take chances.
All this means enormous pressures on the American movie industry to abandon complexity in favor of action films. The effect is a kind of "dumbing-down" of the industry in general. Foreign investors are much less likely to invest in films focusing on serious social themes or women's issues, or ones that feature minority casts. Such films, however brilliant, are not where the big money is. Worldwide appeal determines casting and script. decisions and the overwhelming demand is for white actors and action.
Success breeds success, and the sheer ubiquity of these productions and all their spin-off products and businesses around t
A．Y
B．N
C．NG
In what way are plays different from film？
[A] Films often use real scenery while plays don’t.
[B] Films can show the past while plays can’t.
[C] Films change scenes while plays don’t.
[D] Film audience can move while play audience can’t.
What is common to all the films produced in Hollywood？
A．Love.
B．Conflict.
C．Violence.
D．Mystery.
听力原文：What does the man think of horror films？
(9)
A．Unreasonable.
B．Horrible.
C．Frightening.
D．Stupid and unbelievable.
PART 5
Read the text below and choose the correct word for each space. For each question, mark the letter next to the correct word — A, B, C or D — on your answer sheet.
The History of Film
The world's first film was shown in 1895 by two French brothers, Louis and Auguste Lumi6re. Although it only (26)______ of short, simple scenes, people loved it and films have (27)______ popular ever since. The first films were silent, with titles on the screen to (28)______ the story.
Soon the public had (29)______ favourite actors and actresses and, in this (30)______ the first film stars appeared. In 1927, the first 'talkie', a film with sound, was shown and from then on, the public (31)______ only accept this kind of film.
Further improvements continued, particularly in America, (32)______ produced 95% of all films. With the arrival of television in the 1950s, (33) ______ people went to see films, but in (34)______ years cinema audiences have grown again. More countries have started to produce films that influence film-making and there are currently (35)______ national film industries.
A．consisted
B．contained
C．belonged
D．held
