题目内容
（请给出正确答案）
What is the most popular sort of transportation today？
A．The car.
B．The horse.
C．The train.
D．The plane.
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更多“What is the most popular sort …”相关的问题
听力原文：M: Who is the most famous person in Thailand？
W: Tata Young, I think. She's not only famous in Thailand but Asia too.
M: I heard that Ronald McDonald joins his hands together in Thailand. Is it true？
W: Yes, you can see him at Radomen Road and in Central Plaza.
M: Is Muay Thai really popular or is it a myth？
W: Yes, it's very popular but not among the young people. Sor Ploenchit is the famous one. You can see him fight at Lumpini Stadium.
M: How many days does it rain in one year in Thailand？
W: In Thailand we have three seasons but actually we have just two because in the winter it is not very cold. So in the raining season we have almost one hundred days per year. So when it rains we will get wet and have a lot of traffic jam.
M: In terms of fashion, what is the most popular thing right now in Thailand？
W: It depends on each personality, but mostly we like colorful color.
M: What kind of Japanese food is there in Thailand？
W: There are so many kinds of Japanese food in Thailand, such as sushi, takoyaki, green tea.
M: Do most Thai people like to eat Japanese food？ If so, what do they like？ If not, why not？
W: Yes, Japanese food is very popular in Thailand, like we have sushi and ramen in here.
M: What kind of music do most young Thai people listen to？
W: Well, mostly pop and pop rock because Thai youngsters like to listen to love songs.
M: What kind of sports do most young Thai people play？
W: Soccer you cart see a lot of people play soccer during the break in school.
M: Do moat Thai people like Chinese food？
W: My answer is yes because some of us are inherited from the Chinese. Chinese and Thai have many things in common. For example, we also celebrate the same Chinese New Year.
(23)
A．She is from Japan.
B．She is from China.
C．She is from Thailand.
D．We don't know.
听力原文： By the end of the 1980s, U2 had established itself not only as one of the world's most popular bands but also as one of the most innovative. The members are Bono, the Edge, Adam Clayton and Larry Mullen Jr. The band members were attending a Dublin secondary school when they began rehearsing in spite of their lack of technical expertise. The band's early records were characterized by an intense spirituality, and they commented on social and political issues, with compassion and tenderness.
The group became renowned for its inspirational live performances before it made much of an impact on the pop charts. But with the multimillion-selling success of The Joshua Tree album and the number one hits With or Without You and I Still Haven't Found What I'm Looking For, U2 became pop stars.
On Rattle and Hum, the bend explored American roots music—blues, country, and folk—with typical earnestness, but were ridiculed by some critics who found the project shallow.
U2 reinvented itself for the new decade, reemerging in 1991 with the album Achtung Baby and a sound heavily influenced by European experimental, electronic, and disco music. However, despite the flashy exterior, the band's lyrics remained obsessed with matters of the soul. In 2000, U2 released the aptly entitled (All That You Can't Leave Behind), which combined the elements of the band's earlier music.
(23)
A．Intense spirituality.
B．Inspirational live performance.
C．Innovativeness.
D．Influenced by European disco music.
听力原文：Man: So what exactly is POP？
Woman: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.
Man: Such as at the supermarket check-out or on the shelves in a shop？
Woman: Yes, that's right, and managers are slowly beginning to realise how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.
Man: Is that because firms are going to have to spend a lot of money in the early stages？
Woman: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail Managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with all effective TV advertising campaign while remaining within budget. Point of purchasing advertising is more selective but cheaper.
Man: I believe that Samsung, for example, have invested heavily in POP to boost sales of its computer monitors？
Woman: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.
Man: So are companies actually employing POP agencies？
Woman: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it take to launch a new brand, how many people visit an advertising fixture in a shop and so on.
Man: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns？
Woman: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walk ways between the doors and the counters rather than on the walls.
Man: So you think more companies can be persuaded down the POP route？
Woman: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.
Man: So is the future for POP agencies looking good？
Woman: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound.
？You will hear two people discussing Point of Purchasing(POP)projects.
？For each question 23-30 mark one letter (A, B or C)for the correct answer.
？After you have listened once, replay each recording.
What do POP projects aim to do？
A．encourage managers to plan their advertising
B．in crease sales of particular products
C．increase the amount spent on advertising
听力原文：A: So what exactly is POP？
B: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.
A: Such as at the supermarket check-out or on the shelves in a shop？
B: Yes, that's right, and managers are slowly beginning to realize how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.
A: Is that because firms are going to have to spend a lot of money in the early stages？
B: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with an effective TV advertising campaign while remaining within budget. Point of Purchasing advertising is more selective but cheaper.
A: I believe that Samsung, for example, has invested heavily in POP to boost sales of its computer monitors？
B: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.
A: So are companies actually employing POP agencies？
B: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it takes to launch a new brand, how many people visit an advertising fixture in a shop and so on.
A: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns？
B: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walkways between the doors and the counters rather than on the walls.
A: So You think more companies can be persuaded down the POP route？
B: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.
A: So is the future for POP agencies looking good？
B: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound, Hopefully this will mean that consumers stay longer to consider their purchase.
—You will hear two people discussing Point of Purchasing (POP) projects.
—For each question 23-30 mark one letter (A, B or C) for the correct answer.
—After you have listened once, replay the recording.
The Cheltenham and Gloucester Building Society improved their sales of pensions by ______.
A．offering well-designed leaflets and brochures
B．focusing advertising in specific physical areas
C．making better use of Wall space for posters
Notice, for example, how people who have unusual hobbies, strong opinions, or unconventional behaviour, tend to congregate. They form. clubs, hold meetings, and organize rallies where they can get together and discuss their common enthusiasms or problems. The important word is "common". They look for other people with whom they can share what in the normal run of events is regarded by relatives, friends and neighbors as an oddity. A crowd, even a small crowd, is reassuring.
Probably all of us recognize a tension within ourselves between the two forces of individualism and conformity, for at the same time that most of us are going with the crowd, we tend to resent any suggestion that this is what we are doing. We feel a self-conscious need to assert our individuality as when the belligerent man at the bar informs his small audience, "Well, I say what I think." Or the wary stranger to whom we have just been introduced announces, "You must take me as you find me. I don't stand on ceremony."
Any of us can, at any time, reverse this trend. We can stoke the boiler of individualism, assert our own personality. Many people have made it to the top in their chosen professions. One example is Bob Dylan, the American singer, who has gone on record as saying, "When you feel in your gut what you are doing and then dynamically pursue it—don't back down and don't give up—then you're going to mystify a lot of folk." But that self-conscious assertion of individuality is not eccentricity, at least not in the early stages. When a pop singer deliberately wears bizarre clothes to gain publicity, or a society hostess makes outrageous comments about her guests in order to get herself noticed in the gossip columns, that is not eccentricity. However, if the pop star and the society hostess perpetuate such activities until they become a part of themselves, until they are no longer able to return to what most of us consider "normal behaviour", then they certainly would qualify. For the most important ingredient of eccentricity is its naturalness. Eccentrics are not people who deliberately try to be odd, they simply are odd.
The true eccentric is not merely indifferent to public opinion, he is scarcely conscious at all. He simply does what he does, because of who he is. And this marks the eccentric as essentially different from, for example, enthusiasts, practical jokers, brilliant criminals, exhibitionists and recluses. These people are all very conscious of the world around them. Much of what they do, they do in reaction to the world in which they live. Some wish to make an impression on society, some wish to escape from society, but all are very much aware of society. The eccentric alone goes on his merry way regardless.
According to the writer, eccentric people
A．want to show that they are different
B．try to do what is expected of them
C．express their own views in public
D．pretend to be something they are not
What is indicated about the event？
A．The performances will be recorded.
B．Many cancer patients will be invited.
C．Tickets will go on sale on Monday.
D．A large number of people are expected to attend.
听力原文：W: You went to the Grand Concert Hall yesterday？
M: Yes. It was really fantastic.
W: You are crazy about music, aren't you？
M: Yes, I am. It is always my favorite.
W: What type of music do you like most？
M: I enjoy listening to all kinds of music—classical, jazz, rock and roll...but my favorite is pop music.
W: I like pop music, too. But my favorite is still country music.
M: Country music？ Then you must know John Denver and his songs.
W: That's right. I'm familiar with all his songs. I like "Country road takes me home" most. Unfortunately, my cassette-tape recorder broke down the other day.
M: Oh, have you thought of buying a new one？ Or buying a CD player instead？
W: I've no idea. I don't know which I should choose.
M: A Walkman is easier to carry, but the quality of the sound is not as good as that of a CD player. A cassette often produces annoying "hiss" sounds while playing. This is the reason why I myself chose a CD.
W: I have a question. Nowadays, many digital products like MP3 and MP4 have appeared on the market. Will they replace CDs completely and make them outdated？
M: It is hard to say. You'd better find more information about all these products before making a final decision.
(20)
A．Jazz.
B．Pop music.
C．Classical music.
D．Country music.
What is one of the problems facing POP agencies？
A．There is a shortage of retail space.
B．There are insufficient POP specialists.
C．There is not enough interest in the medium.
What do POP projects do？
A．Encourage managers to plan their advertising.
B．Increase sales of particular products.
C．Increase the amount spent on advertising.
BRITAIN is a popular tourist place. But tours of the country have pros and cons.
Good news
Free museums. No charge for outstanding collections of art and antiquities.
Pop music. Britain is the only country to rival (与……比敌) the US on this score.
Black cabs. London taxi drivers know where they are going even if there are never enough of them at weekends or night.
Choice of food. Visitors can find everything from Ethiopian to Swedish restaurants.
Fashion. Not only do fashion junkies love deeply and respect highly brand names such as Vivienne Westwood, Alexander McQueen; street styles are justly loved, too.
Bad news
Poor service. "It's part of the image of the place. People can dine out on the rudeness they have experienced, "says Professor Tony Seaton, of London University's International Tourism Research Center.
Poor public transport. Trains and buses are promised to defeat the keenest tourists, although the overcrowded London tube is inexplicably (无法解释的) popular.
Lack of languages. Speaking slowly and clearly may not get many foreign visitors very far, even in the tourist traps(圈套).
Rain. Still in the number one complaint(抱怨).
An air-conditioning. So that even splendidly hot summers become as unbearable as the downpours.
Overpriced hotels. The only European country with a higher rate of tax on hotel rooms is Denmark.
Licensing hours. Alcohol(酒)is in short supply after 1! p.m. even in "24-hour cities".
What do tourists complain(抱怨) most？
A．Poor service.
B．Poor public transport.
C．Rain.
D．Overpriced hotels.
