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听力原文:Finally, a few comments on public relations. No company wants to damage its image

or reputation. So when dealing with the media, here are some points to remember. First, it's essential that companies should be truthful. If there's a problem they should admit to it immediately. At the same time, they should stress the action they are taking to deal with the problem and correct it. If you hide a problem from the public, the situation will end up far worse in the end. Ideally, companies should find a way to turn any crisis into an opportunity. The golden rule is to finish any interview on a positive note, using a quote from a senior figure or announcing a new project.

What is the topic?

A.How companies can maintain a positive public image

B.How to damage public relations

C.How to deceive the media

D.How to hide from the public

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更多“听力原文:Finally, a few comments o…”相关的问题
第1题
听力原文:W: I'm glad you finally went to see a doctor. What did he tell you? M: Well, he d

听力原文:W: I'm glad you finally went to see a doctor. What did he tell you?

M: Well, he didn't recommend any treatment or special medicine for me. All he prescribed was rest for a few days. Anyway, I was relieved to hear no operation was necessary.

Q: What did the doctor recommend to the man?

(16)

A.A rest for a few days.

B.An operation.

C.Special medicine for his illness.

D.A treatment.

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第2题
听力原文:M: You've been here three years. Have you had much of a chance to travel?W: Not m

听力原文:M: You've been here three years. Have you had much of a chance to travel?

W: Not much. I planned to go to Florida last December, but I had to postpone the trip. Then a few months later I finally made it there.

Q: When did the woman go to Florida?

(18)

A.Three years ago.

B.This year.

C.Last year.

D.During December.

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第3题
听力原文:When the automobile was first invented, few people thought of buying one. Gradual

听力原文: When the automobile was first invented, few people thought of buying one. Gradually, as cars were improved, more people wanted to buy them. Men tried to think of new and better ways to manufacture automobiles. Finally, Henry Ford set up a factory with an assembly line to produce automobiles.

Even with his new system of manufacturing the automobile industry remained fairly small. Almost all the assembly work was done in a few large factories near Detroit, Michigan. Then the cars were shipped to wholesalers all over the country. Wholesalers bought the cars from the factory and sold them to auto traders in each city. The traders then sold the cars to the people who wanted to buy them.

During the 1920s, this system began to change. The automobile industry had grown rapidly. Soon it was no longer practical to have assembly plants in Detroit only. New plants were built all over the country. With plants near each trader, the wholesaler' s job was unnecessary. The traders could buy cars directly from the factory.

Many other kinds of industries have moved their factories from the cities to small towns. In place of large factory, these companies now have several smaller plants. Like the automobile industry, they have found that many small factories can be more efficient than fewer large plants.

(34)

A.A factory with more automobiles.

B.A factory with improved cars.

C.A factory with an assembly line.

D.A factory with few people.

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第4题
听力原文:The Great Fire of London started in the very early hours of September 2nd, 1666.

听力原文: The Great Fire of London started in the very early hours of September 2nd, 1666. In four days it destroyed more than three-quarters of the old city, where most of the houses were wooden and close together. One hundred thousand people became homeless, but only a few lost their lives.

The fire started on Sunday morning in the house of the King's baker in Pudding Lane. The baker, with his wife and family, was able to get through a window in the roof. A strong wind blew the fire from the bakery into a small hotel next door. Then it spread quickly into Thames Street. That was the beginning.

By eight o'clock three hundred houses were on fire. On Monday nearly a kilometer of the city was burning along the River Thames. Tuesday was the worst day. The fire destroyed many well-known buildings, old St Paul's and the Guildhall among them.

People threw their things into the river. Many poor people stayed in their houses until the last moment. Birds fell out of the air because of the heat. The fire stopped only when the King finally ordered people to destroy hundreds of buildings in the path of the fire. With nothing left to burn, the fire became weak and finally died out.

(33)

A.In a bakery.

B.In a hotel.

C.In a wooden house.

D.In old St Paul's church.

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第5题
听力原文:The story of silk is a fascinating one. About 4,000 years ago the Chinese discove

听力原文: The story of silk is a fascinating one. About 4,000 years ago the Chinese discovered the secret of the cocoon. No one knows exactly how or when this was made. One story says that a young princess was drinking tea in her garden and watching the silkworm spin cocoon. By chance one dropped into her tea, and the hot liquid softened it. When the girl tried to take the cocoon out of her tea. She pulled out a long silk thread.

The Chinese learned to weave the silk thread into cloth. For 2,000 years they were the only people who knew how to make silk. The Chinese merchants sold silk cloth throughout Asia and Europe and became rich. Silk was so expensive that it was called "the cloth of the Kings". Everyone wanted to learn how to make silk, but the Chinese kept the secret carefully guarded. Finally the secret was stolen. In the sixth century, two monks learned about the silk worms and their cocoons. They spent several years in China and finally found a way to take some worm eggs out of the country. The monks also carried bamboo canes. One day they hid some eggs in the hollow canes, and walked out of China with them. It is said that the development of the silk industry in other countries came from those few eggs which the monks had carried out of China.

(33)

A.The silk covering made by an insect.

B.The silk covering made by a silkworm.

C.The soft protective covering made by an animal.

D.The hard protective covering made by an animal.

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第6题
听力原文:Recently a group of 17-year-old schoolboys decided to beat the world basketball t

听力原文: Recently a group of 17-year-old schoolboys decided to beat the world basketball time record. They are to play for 90 hours and add 6 hours to the record. Now could 18 boys play for almost 4 days without stopping? The boys decided that each person would play for two and a half hours and then rest for two hours. They had to be able to sleep near the basketball hall, and they needed hot food and drink, day and night. Finally they started at 6 o' clock one evening.

The first night was very hard for the players. When it was their turn to rest, they were too excited to fall asleep at once. After sleeping for a short time, they had to play again. The nights were very long, when nobody was watching. The days were better, because plenty of people cheered the players' efforts. On the second night they fell asleep as soon as they stopped. Some of them had trouble with their hands and feet, but the only serious problem was a mental one. Each boy was thinking: What am I doing hero? How can I play any longer? After the third night the players knew they could finish the 90 hours. On the fourth night the play was very slow, but in the final hours it got better. For the last few minutes the players looked as fresh as when they started, they were tired, but very happy.

(30)

A.90 hours.

B.86 hours.

C.84 hours.

D.96 hours.

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第7题
听力原文:I'd like to say a few words about the organizational structure of Lampell. Now, i

听力原文: I'd like to say a few words about the organizational structure of Lampell. Now, if you look at the chart you will see that the Managing Director, that is Mr. Bruce, is responsible for running the company and is accountable to the Board.

Now, he is assisted by four executive departments. These are Human Resources, which is responsible for personnel, training and management development; then there's the Finance Department, which takes care of corporate finance and accounting; next we have the Management Services Department, led by Peter Collins, who is in charge of rationalization throughout the company; and finally, there is the R&D Department research and development -- which works closely with the five regions on new product development.

So this then brings me on to the regions. Directly under the Managing Director, there are five Regional Managers. Each of them is responsible for the day-to-day management of a territory, these are geographically split into north, south, east, west and central regions.

Now then, the five regions are supported by two sections -- Marketing and Technical Services. They are organized on a matrix basis with section leaders accountable to the Regional Managers. They work closely with the regions on the marketing and technical side.

Now, in addition to the parent company, Lampell has three subsidiaries, namely Lampell France, Germany and Japan. The subsidiaries report to the Export Sales Department, which in turn is accountable to the Board.

Right, well that's a brief overview. Are there any questions?

What is this talk mainly about?

A.The organizational structure of Lampell.

B.The executive departments of Lampell.

C.The subsidiaries of Lampell.

D.The future plan of Lampell.

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第8题
听力原文:As more women in the United States move up the professional ladder, more are find

听力原文: As more women in the United States move up the professional ladder, more are finding it necessary to make business trips alone. Since this is new for many, some trips are certainly in order. If you are married, it is a good idea to encourage your husband and children to learn to cook a few simple meals while you are away. They will be much happier and probably they will enjoy the experience. If you will be eating alone a good deal, choose good restaurants. In the end, they will be much better for your digestion. You may also find it useful to call the restaurant in advance and state that you will be eating alone. You will probably get better service and almost certainly a better table. Finally, and most importantly, anticipate your travel needs as a businesswoman;, this starts with lightweight luggage which you can easily manage even when fully packed. Take a folding case inside your suitcase; it will come in extremely handy for dirty clothes, as well as for business documents and papers you no longer need on the trip. And make sure you have a briefcase so that you can keep currently required papers separate. Obviously, experience helps, but you can make things easier on yourself from the first by careful planning, so that right from the start you really can have a good trip!

(33)

A.Working women who have no time for cooking.

B.Husbands and children of working women.

C.Working women who must travel on their own.

D.Hotel personnel who must cater to working women.

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第9题
听力原文:After teaching three years in Shanghai, I asked to go to a remote area. I finally

听力原文: After teaching three years in Shanghai, I asked to go to a remote area. I finally made it. I have always thought that experts should be sent not only to big towns where there is a lot of opportunity to talk to English speakers, but also to remote areas. My experiences in Nanping, Fu jian, strengthened my opinions.

I recently spent a month in Nanping, teaching English to teachers of English from North Fu jian. It was an experience I shall never forget. There were about 50 teachers, their ages ranging from 19 to 65. There was also a wide range of levels. Most of them had never met a native English speaker before, and few had been on courses taught by an English-speaking expert. I was very impressed with the way in which they worked together. The more advanced students patiently helped the less advanced. They spent considerable time -- some till late into the night going over the material they had learnt.

The students were full of enthusiasm and made the most of the month's course. I learnt a lot more about China. It was a very worthwhile experience, and I hope to have the opportunity to do so again. It was a perfect example of what can be achieved with good cooperation.

Why did the speaker want to work in Nanping?

A.He thought experts were more needed there.

B.He wanted to have a good time there.

C.He was invited to work there.

D.He didn't like to stay in Shanghai any longer.

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