The business of advertising is to invent methods of addressing massive audiences in an eff
【26】
A.comprehensible
B.persuasive
C.attractive
D.competitive
【26】
A.comprehensible
B.persuasive
C.attractive
D.competitive
The writer's advice to companies in the second paragraph is to
A.produce a brochure to advertise new product lines.
B.use a brochure to extend the customer base.
C.accept that a brochure cannot fulfil every objective.
D.aim to get a bigger budget allocation for producing brochures.
Part B
For this pan, you are required to write an essay approximately 120 words about advertisements. You are advised to arrange your idea in three paragraphs with key words given. The following are the words you must use in your essay.
Key words: advertisement, advertise, consumer, manufacturer, salesperson, product, failure, newspaper, TV, radio, agency, service, misrepresent, exaggerate, benefit, victim, satisfactory.
第二节 书面表达
假设你的名字叫Jane,是北京大学的学生,你在一份英文报纸上看到如下一则广告(advertisement)。请用英文写封信,信中要包含如下要点:
1. give a description of yourself
2. say why you like the job
3. give your experience with children(lots of brothers/sisters/cousins)
4. talk about your ability to cook
5. request some information about the family
6. inquire(询问)about the pay and the job conditions
Wanted June--August
--2 children--
Do you like children?
Are you over 18?
Do you like to cook?
If so, please write to:
Mr. and Mrs. Cross
5 Dongzhimen Street
注:词数140个左右,开头语已给出,不计入总词数。
Nov. 22,1999
Dear Mr. and Mrs. Cross,
I' m Li Hua, a first-year student of Beijing University.
[A] took down with business
[B] came down to business
[C] settled down with business
[D] got down to business
A.Knowledge of general business English.
B.Knowledge of special business English in particular jobs.
C.Knowledge of general English in all industries.
D.Knowledge of culture in English-speaking countries.
【B10】
A.took down with business
B.came down to business
C.settled down with business
D.got down to business