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听力原文:Man: Martha Flowers, you're the founder and managing director of MAX Sandwiches.

First of all, thank you for agreeing to speak to us.

Woman: You're welcome.

Man: I'd like to begin by asking you to tell us something about how you started what is now a very successful business.

Woman: OK, eh. I started it because I was hungry really. There was nowhere to buy something cheap yet healthy at lunchtime. And I spotted a gap in the market. I set up the business with a partner.

Man: What? Someone who knew the business?

Woman: Yes, he'd had lots of hands-on experience. However, the first three years were difficult. We worked all hours and hardly made any profit. We just didn't have sufficiently clear ideas of what we wanted, and frankly we were lucky to survive. These days we are very much more focused.

Man: Martha, would it be fair to describe MAX as just one more fast food company?

Woman: No. We're definitely not that. For us, it's all about selling naturally made products at reasonable prices, not selling cheap food fast. Having set that, the fast food chains do some things very well. And I'd like us to imitate the good aspects of how they operate. What I mean is we should cut out waste the way they do, not waste time or materials.

Man: All right, so that's the aim. Now I'd like to ask you something about how you actually run your business like. Are you, like so many executives nowadays, a slave to your diary?

Woman: No, I am not. I don't even own one. I find this lack of structure gives me immense flexibility. I really don't see how you call get things done if you're tired down all the time. I am sorry for my secretary, who has to cope with the way I work, but for me it's the only way.

Man: But how are meetings scheduled?

Woman: Well, this is another thing. I hate meetings. The only regular feature of my week is the senior management team meeting. And we focus there not on details but on major issues. This means I can actually spend about 95% of my time listening to customers. And this is really the key to how I nm my business life-listening to our employees, because they can often tell you how to get things right.

Man: Your approach certainly seems to be working. Your company is expanding all the time. How do you account for this success?

Woman: We're a high volume low margin business. We only make a little profit on everything we sell, so basically we have to sell a lot. And the secret of success in a business like this is a loyal customer base. It's as simple as that.

Man: Well, obviously the next question is what exactly do you do to keep your customer's loyalty?

Woman: We have to look at three things. The price of the product, the quality of the product and the attitude of our employees. They have to understand one thing very well indeed, and that is. it's the customers who pay their salary.

Man: Martha, if you were asked to give just one piece of advice to someone who is staring out in business today, what would you say?

Woman: I'd say, look at what other people in your line of business are doing. It's absolutely vital.

Man: But doesn't everyone monitor what their competitors are doing?

Woman: Perhaps they do, but the important thing is what action you then take. A lot of people seem to monitor what's going on so they know what their feelings are. Then they do nothing about it. I find it most extraordinary.

Man: Martha Flowers, thanks very much for talking to us.

Woman: You're welcome.

?You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.

?For each question (23-30), mark one letter (A, B or C) for the correct answer.

?After you have listened once, replay the recording.

Martha started her business because

A.someone asked her to.

B.she saw a good opportunity.

C.she had a lot of experience in fast food.

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更多“听力原文:Man: Martha Flowers, you'…”相关的问题
第1题
听力原文:W: I am going to Martha's house. I have a paper to complete. And I need to use he
r computer.

M: Why don't you buy one yourself? Think how much time you could save.

Q: What does the man suggest the woman do?

(14)

A.Save time by using a computer.

B.Buy her own computer.

C.Borrow Martha's computer.

D.Stay home and complete her paper.

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第2题
听力原文:W: I'm going to Martha's house. I have a paper to complete,and I need to use her
computer.

M: Why don't you buy one yourself?Think how much time you could save。

Q: What does the man suggest the woman do?

(14)

A.Save time by using a computer.

B.Buy her own computer.

C.Borrow Martha's computer.

D.Stay home and complete her paper.

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第3题
听力原文:(Man) Hello. Jeffrey Hines speaking.(Woman) This is Martha Benjamin. I'm calling

听力原文:(Man) Hello. Jeffrey Hines speaking.

(Woman) This is Martha Benjamin. I'm calling to let you know I've put my research report in the interoffice mail. You should have it this afternoon. I hope you're still willing to review it for me.

(Man) Of course. I'll be out of town on business for the next few days, but I'll take it with me. I also have your request for additional money to continue your research.

(Woman) Thanks very much. Don't worry about the typos—I'll be sending the report to an editor. But please make suggestions about the content. It's only the first draft and I'm going to make revisions. I'm really looking forward to your feedback.

What is the purpose of Martha's call to Jeffrey?

A.To tell him she is going out of town

B.To ask him to pay for some additional research

C.To thank him for meeting with her

D.To tell him she mailed a report to him

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第4题
听力原文:W: I'm going to Martha's house. I have a paper to complete, and I need to use her
computer.

M: Why don't you buy one yourself? Think how much time you could save.

Q: What does the man suggest the woman do?

(13)

A.Save time by using a computer.

B.Buy her own computer.

C.Borrow Martha's computer.

D.Stay home and complete her paper.

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第5题
听力原文:(A)The table has been set outdoors.(B)The glasses are filled with wine.(C)The flo

听力原文:(A) The table has been set outdoors.

(B) The glasses are filled with wine.

(C) The flower vase is being placed on the table.

(D) The table is covered with a tablecloth.

听力原文:(A)The table has been set outdoors.(B)The gla

A.

B.

C.

D.

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第6题
听力原文:(A) The trees in the picture are of the same species.(B) Different species of flo

听力原文:(A) The trees in the picture are of the same species.

(B) Different species of flowers are planted in the garden.

(C) There is a path toward the small building in distance.

(D) A garbage bin can be seen on one side of the path.

听力原文:(A) The trees in the picture are of the same

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第7题
听力原文:M: When do you want to leave for that seaside town, Martha?W: I'm not sure yet, b

听力原文:M: When do you want to leave for that seaside town, Martha?

W: I'm not sure yet, but maybe we should leave on Friday after work. It's a long drive, but I'd rather get there late Friday than midday Saturday. We have three days off this time, after all.

M: How long is it?

W: Five or six hours.

M: So you leave at 4:30 right after work and you will be there around 9:00 or 10:00?

W: I suppose so. And we could still have a good night's sleep.

M: What are you going to take?

W: Mostly shorts and T-shirts.

M: You don't think it's going to be a bit cold at night at the seaside?

W: Maybe. I'm going to take a sweater or a light coat--just in case.

M: Hope you have a good time there.

What is the woman going to do?

A.Attend a party.

B.Take a holiday.

C.Go on a business trip.

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第8题
听力原文:Good morning, students. I hope you have read the two books about speech. Today's

听力原文: Good morning, students. I hope you have read the two books about speech. Today's lecture deals with the presence of the unusually large deaf population that existed on the Massachusetts island of Martha's Vineyard for about three centuries. From the settlement of the islands in the 1640s to the 20th century, people there, who were descended from only 25 or 30 original families, married mainly other residents of the island. They formed a highly inbred group, setting an example of the genetic patterns for the inheritance of deafness. Indeed in the late 18th century one out of every 25 people in one village on the island was born deaf, and the island as a whole had a deafness rate at least 17 times greater than that of the rest of the United States. Even Alexander Graham Bell, the inventor of the telephone and a prominent investigator into hearing loss, visited Martha's Vineyard to study the population. But because the principles of genetics and inheritance were still unknown, he was not able to explain the patterns of deafness and why a deaf parent did not always have deaf children. In the 20th century, the local population began to marry people off the island and the rate of deafness started to fall.

(33)

A.At the library.

B.In a lecture hall.

C.On Martha's Vineyard.

D.At a telephone laboratory.

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第9题
听力原文:M Hello, Greenleaf Nursery, this is John. How may I help you? W Hi, John. My name

听力原文:M Hello, Greenleaf Nursery, this is John. How may I help you?

W Hi, John. My name is Martha Sweet, I bought some lilies from you last Saturday. I water them everyday, but it looks like they're dying.

M Hmm. Too much water can be a problem. Try putting the lilies in indirect sunlight and don't water them everyday. If they don't get better in a week, bring them back and we'll have a look at them.

W OK. I'll give it a try. Thank you for your help.

What flowers did the woman purchase?

A.Roses

B.Irises

C.Lilies

D.Daisies

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第10题
听力原文:Peter wondered why he didn't have many friends. The reason was he was always taki

听力原文: Peter wondered why he didn't have many friends. The reason was he was always taking, never giving.

One day Peter told Bill, "I'd like to give a party on Saturday. I'd like you to come and bring Martha, too."

"Thanks, Peter. We would be happy to come."

"Perhaps you would like to bring your violin. You and Martha sing well together. I'm sure everyone will want you to sing for us."

That was how Peter began to plan his party. Next he asked another friend, Betty, to bring a cake. "You make the best cake in the world, Betty, and I prefer to eat your cake than have one from the bakery."

Peter invited several other friends to come to his party. He did not forget to ask something from each of them. He even asked Jim and Mary Jackson to let him give the party at their house. They agreed.

The party was a big success. However, as the guests were leaving they said "thank you" to Bill and Martha for music, Betty for the cake, the Jacksons for the use of the house and to others for their hard work. To Peter they simply said, "Thanks for the invitation."

(30)

A.Because he was not generous.

B.Because he was never taking.

C.Because he asked for little from others.

D.Because he seldom hold parties.

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