In order to promote interdisciplinary learning, the Harvard's 26th president Neil L. Ruden
A.Y
B.N
C.NG
A.Y
B.N
C.NG
A.constrained
B.compulsory
C.cardinal
D.conventional
What is the main purpose of the e-mail?
A.To promote a newly-arrived product
B.To cancel an order within 72 hours before the delivery date
C.To announce a change in the price of goods
D.To explain that an item is not in inventory
The Nursing Strategy will be adopted in order to _________
[ A] provide more consultation to practitioners
[ B] encourage experienced nurses to work part time
[ C] enable the most experienced nurses to be paid more
[ D]promote the most experienced nurses to management
Asking the customers to bear the sample freight charge
Dear Sirs,
Thanks a lot for your continued interests in our products.We have(1)in doing business with you either.
(2)samples, we are glad to tell you they are(3)now.In order to promote our business in future, they shall be(4)for you.But as our company's principle, you need to pay(5).
The samples shall be(6)to you as soon as you supply us your(7): DHL, FEDEX, or UPS account, or we receive your transmit about USD, to our account: …in…Bank.
Hope this little(8)will not stand(9)of our business.
Look forward to your early reply and(10)with you in near future.
Best regards !
Yours faithfully,
Kate
Section C
Directions: In this section you will hear a short recorded passage. The passage has some words or phrases missing. The passage will be read three times. During the second reading, you are required to put the missing words or phrases on the blank in order of numbered blanks according to what you hear. The third reading is for you to check your writing. Now the passage will begin.
Ladies and gentleman,
It's a great pleasure to have you visit us today. I'm very happy to have the opportunity to 【11】 our company to you.
The company was established in 1950. We mainly manufacture electronic goods and 【12】them all over the world. Our sales were about $100 million last year, and our business is growing steadily. We have offices in Asia,【13】and Europe. We have about 1000 employees, who are actively working to serve the needs of our 【14】. In order to further develop our overseas market, we need your help to promote (促销) our products.
I【15】doing business with all of you. Thank you.
【11】
United Nations (UN) is an international【C1】______of countries created to【C2】______world peace and' cooperation. The UN was founded after World War Ⅱ ended in 1945. Its【C3】______is to maintain world peace, develop good relations between countries, promote cooperation in solving the world's problems, and【C4】______respect for human rights. The UN is an【C5】______of countries that agree to cooperate with one another. It brings together countries that are rich and poor, large and small, and have different social and【C6】______systems. Member nations【C7】______to settle their【C8】______peacefully, to【C9】______from using force or the threat of force【C10】______other countries, and to refuse help to any country that【C11】______UN actions. UN membership is open to any country willing to【C12】______the UN mission and【C13】______by its roles. Each country,【C14】______how large or small, has an equal voice and vote. Each country is also expected to pay dues to support the UN. As of 2003 the UN had 191 members,【C15】______nearly every country in the world. The UN today has the same basic purpose and structure【C16】______it did when it was founded in 1945. The UN provides a【C17】______for countries to promote their views and settle conflicts【C18】______violence. It allows countries to cooperate lo solve world problems, such as poverty, disease, and environmental【C19】______. It serves as a symbol of international order and global【C20】______.
【C1】
A.committee
B.organization
C.cooperation
D.corporation
Making Use of the Trade Show
Problems:
No. 1 How to get the right people to communicate with the【16】
No. 2 How to find the right booth.
No. 3 How to display the products.
Last but not the least (a reminder):
Solutions:
To【17】people with great【18】communication skills.
To learn about the location based on its price. (Do not forget to【19】for the booth ! )
To display the products in different ways. (e. g. sign holder,【20】holders, wall magazine racks, poster frames, and【21】etc. )
To talk to some people who have previously【22】in the trade show to find out more.
(16)
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics, brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume and the brands go as Avon, Balei, Dabao, and so on.
Now I'll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purpose. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, redio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salon, so as to help the target consumer groups to recognize Mary Kay Products.
Questions 16-22
&8226;Look at the notes about an enterprise.
&8226;Some information is missing.
&8226;You will hear part of a presentation by a marketing manager of the company.
&8226;For each question 16-22, fill in the missing information in the numbered space using one or two words.
&8226;After you have listened once, replay the recording..
Mary Kay Company
Purpose of this talk: to (16) ______ in the Chinese market
Most of the career women enjoy high ability of (17) ______
The consumer groups are the career
women of the age between (18) ______ and ______
Chinese consumers usually buy the
articles of skin care, (19) ______ and ______
The consumption psychology of the Chinese consumers is mostly for (20) ______ and ______ purpose
Elements exerting influence on the brand: (21) ______ and ______
MKC should promote its products by (22) the ______ of media propaganda
(16)
•Choose the correct word or phrase to fill each gap from A, B, C, or D.
•For each question 21—30, mark one letter (A, B, G, or D) on your Answer Sheet.
Job Enrichment
While pay is an attempt to reward zestful employees, job enrichment is an effort to motivate via the work itself. Job enrichment is the (21) of changing the job so that the work will appeal to employees’ higher-level needs. Its aim is to make the work more meaningful.
First, job enrichment is merely (22) up, working harder at what you are doing. Second, it is not job (23) , merely adding another meaningless job. Some managers assume they are enriching subordinates’ work by adding their duties, but the duties must make the job more meaningful in order to be enriching. Third, rotating (24) tasks does not help, at least not very much. Fourth, job enrichment does not mean (25) away all the hard parts and making the task more routine.
Then what is job enrichment? Job enrichment is based on Frederick Herzberg's two-factor theory of (26) . Herzberg argued that because job rotation and job enlargement do not provide workers with any additional responsibility or (27) over their jobs, they do not really enhance employee motivation. Job enrichment (28) to increase both the number of tasks a worker does and the control the worker has over the job. Many companies (29) job enrichment to improve the quality of work life for their employees. The (30) benefits of job enrichment are great, but it requires careful planning and execution.
(21)
A.purpose
B.program
C.project
D.process