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The two executives, Jeff Bewkes and Tom Freston, seem to believe that ______.A．big mergers

The two executives, Jeff Bewkes and Tom Freston, seem to believe that ______.

A．big mergers are all bound to fail according to previous experience

B．company size is an essential issue for the success of media

C．famous CEOs have the ability to save business from falling

D．mega mergers are not necessarily good ways to develop media

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更多“The two executives, Jeff Bewke…”相关的问题

第1题

Why could the quality of the software products be hurt？A．Because Microsoft is affiliating

Why could the quality of the software products be hurt？

A．Because Microsoft is affiliating out its product line of software applications by buying Visio.

B．Because the Microsoft brain trust is split in two.

C．Because Microsoft's top executives would own stocks of only one of the two companies.

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第2题

BeautyBeauty has always been regarded as something praiseworthy. Almost everyone thinks at

Beauty

Beauty has always been regarded as something praiseworthy. Almost everyone thinks attractive people are happier and healthier, have better marriages and have more respectable occupations. Personal consultants give them better advice for finding jobs. Even judges are softer on attractive defendants (被告). But in the executive circle, beauty can become a liability(不利因素).

While attractiveness is a positive factor for a man on his way up the executive ladder, it is harmful to a woman.

Handsome male executives were perceived as having more integrity than plainer men; effort and ability were thought to account for their success.

Attractive female executives were considered to have less integrity than unattractive ones; their success was attributed not to ability to factors such as luck.

All unattractive women executives were thought to have more integrity and to be more capable titan the attractive female executives. Interestingly, though, the rise of the unattractive overnight successes was attributed more to personal relationships and less to ability than was that of attractive overnight successes.

Why are attractive women not thought to be able？ An attractive woman is perceived to be more feminine and an attractive man more masculine than the less attractive ones. Thus, an attractive woman has an advantage in traditionally female jobs, but an attractive woman in a traditionally masculine position appears to lack the "masculine" qualities required.

This is true even in politics. "When the only clue is how he or she looks, people treat men and women differently. " says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates. She asked 125 undergraduate students to rank two groups of photographs, one of men and one of women, in order of attractiveness. The students were told the photographs were of candidates for political offices. They were asked to rank them again in the order they would vote for them.The results showed that attractive males utterly defeated unattractive men, but the women who had been ranked most attractive invariably received the fewest votes.

The passage is mainly about:

A．Beauty has always been regarded as something praiseworthy.

B．Beauty is a positive factor for woman on her way up the executive ladder, it is harmful to a man.

C．Why are attractive women not thought to be able？

D．To women, beauty can become a disadvantage in the executive circle.

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第3题

Beauty Beauty has always been regarded as something ,praiseworthy, Almost everyone th

Beauty

Beauty has always been regarded as something ,praiseworthy, Almost everyone thinks attractive people are happier and healthier, have better marriages and have more respectable occupations. Personal consultants give them better advice for finding jobs. Even judges are softer on attractive defendants(被告). But in the executive, circle, beauty can become a liability (不利因素).

While attractiveness is a positive factor for a man on his way up the executive ladder,it is harmful to a woman.

Handsome male executives were perceived as having more integrity than plainer mere effort and ability were thought to account for their success.

Attractive female executives were considered to have less integrity than unattractive ones their success was attributed not to ability but to factors such as luck.

All unattractive women executives were thought to have more integrity and to be more capable than the attractive female executives. Interestingly, though, the rise of the unattractive overnight successes was attributed more to personal relationships and less to ability than was that of attractive overnight successes.

Why are attractive women not thought to be able An attractive woman is perceived to be more feminine and an attractive man more masculine than the less attractive ones. Thus, an attractive woman has an advantage in traditionally female jobs, but an attractive woman in a traditionally masculine position appears to lack the "masculine" qualities required.

This is true even in politics. "When the only clue is how he or she looks, people treat men and women differently," says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates. She asked 125 undergraduate students to rank two groups of photo graphs, one of men and one of women, in order of attractiveness.The students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote for them.

The results showed that attractive males utterly defeated unattractive men, but the women who had been ranked most attractive invariably received the fewest votes.

第 31 题 The passage is mainly about:

A．Beauty has always been regarded as something praiseworthy.

B．Beauty is a positive factor for woman on her way up the executive ladder, it is harmful to a man.

C．Why are attractive women not thought to be able

D．To women, beauty can become a disadvantage in the executive circle.

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第4题

Beauty has always been regarded as something praiseworthy.Almost everyone thinks attractiv

Beauty has always been regarded as something praiseworthy. Almost everyone thinks attractive people are happier and healthier, have better marriages and have more respectable jobs. Personal advisors give them better advice for finding jobs. Even judges are softer on attractive defendants. But in the executive (主管的) circle, beauty can become a liability.

While attractiveness is a positive factor for a man on his way up the executive ladder, it is harmful to a woman.

Handsome male executives were considered having more honesty than plainer men; efibrt and ability were thought to lead to their success.

Attractive female executives were considered to have less honesty than unattractive ones; their success was connected not with ability but with factors such as luck.

All unattractive women executives were thought to have more honesty and to be more capable than the attractive female executives. Interestingly, though, the rise of the unattractive overnight successes was connected more to personal relationships and less to ability than that of the attractive overnight successes.

Why are attractive women not thought to be able？ An attractive woman is considered to be more feminine and an attractive man more manly than the less attractive ones. Thus, an attractive woman has an advantage in traditionally female jobs, hut an attractive woman in a traditionally manly position appears to lack the "manly" qualities required.

This is true even in politics. "When the only clue is how he or she looks, people treat men and women differently," says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates (候选人). She asked 125 undergraduate students to rank two groups of photographs, one of men and one of women, in order of attractiveness. The students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote for them.

The results showed that attractive males completely defeated unattractive men, but the women who had ranked most attractive unchangeably received the fewest votes.

The word "liability" most probably means______.

A．disadvantage

B．advantage

C．misfortune

D．trouble

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第5题

Beauty has always been regarded as something praiseworthy. Almost everyone thinks attracti

ve people are happier and healthier, have better marriages and have more respectable occupations. Personal consultants give them better advice for finding jobs. Even judges are softer on attractive defendants (被告). But in the executive circle, beauty can become a liability.

While attractiveness is a positive factor for a man on his way up the executive ladder, it is harmful to a woman.

Handsome male executives were perceived as having more integrity than plainer men; effort and ability were thought to account for their success.

Attractive female executives were considered to have less integrity than unattractive ones; their success was attributed not to ability but to factors such as luck.

Why are attractive women not thought to be able？ An attractive woman is perceived to be more feminine (阴柔的) and an attractive man more masculine (阳刚之气的) than the less attractive ones. Thus, an attractive woman has an advantage in traditionally female jobs, but an attractive woman in a traditionally masculine position appears to lack the "masculine" qualities required.

This is true even in polities. "When the only clue is how he or she looks, people treat men and women differently," says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates. She asked 125 undergraduates to rank two groups of photographs, one of men and one of women, in order of attractiveness. The students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote for them.

The results showed that attractive males utterly defeated unattractive men, but the women who and been ranked most attractive invariably received the fewest votes.

The word "liability" (Line 4, Para. 1) most probably means" ______ ".

A．misfortune

B．instability

C．disadvantage

D．burden

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第6题

？ Read the introduction below about a book fair.？ Choose the correct word to fill each gap

？ Read the introduction below about a book fair.

？ Choose the correct word to fill each gap, from A, B, or C on the opposite page.

？ For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.

Book fair — facts & figures

The Frankfurt Book Fair, the largest, oldest and most important book fair in the world, brings (29) an estimated 80,000 executives from the international book and media industry, (30) nearly 10,000 journalists from about 70 countries report (31) the event.

To begin (32) , the Frankfurt Book Fair was primarily an order fair (33) booksellers from Germany but, as its international importance grew, the (34) of rights and licenses became its central activity. (35) three-quarters of the publishing world's rights and licenses (36) now transacted through the Frankfurt Book Fair.

The Frankfurt Book Fair has responded to the development of the electronic media by, in 1993, setting (37) a separate exhibition area at the fair. (38) two years, the number of exhibitors Offering electronic publishing products increased eight-fold, (39) that now the Frankfurt Book Fair is the most important event in the medium of electronic publishing (40) well as books.

(29)

A．about

B．down

C．together

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第7题

Are women behind the scenes in Hollywood getting the same treatment as men？ The signs look

good. Women run three of the seven major Hollywood studios. A recent Sundance Film Festival was called "the Year of the Woman," with more than two dozen films submitted(提交) by female directors. We're treated annually to media celebrations of "women in Hollywood," which would have been unthinkable 15 years ago. But how good is it for Women, really？

Though some women at the very top tend to think the battles as good as won, many women beneath them are still pretty angry. Female film directors work roughly 5 percent of the days that all directors work. Roughly 13 percent of screenwriters are women. "Change is moving at glacial(冰川的)speed," says writer Robin Swicord.

For female screenwriters, the big fight is to prove that they can write more than just "chick flicks." They say studio(电影厂) executives think women can write only about women—and films with female leads are still the exception rather than the rule. "My husband, Nicholas Kazan—a screenwriter, is never offered the dog movies and the sister movies that I am," says Swicord. "He gets some news stories and legal stories. He gets offered expensive books. I get books with girls in them."

Female directors say they're still laboring, under the myth that women simply aren't tough enough to handle the pressure that comes with a big-member crew and a $50 million budget. Despite the success of Kimberty Peirce with her movie Boys Don't Cry, the directors' ranks are still very much a male stronghold(堡垒).

Women who have succeeded in Hollywood tend to do it in production offices and executive suites(随从). And to women on the creative side, it seems that women on the money side have no desire to help them. In fact, some female executives insist that they won't give a woman special treatment; they hire, of course, on the basis of who's right for the job.

Female executives might try to pretend they're genderless(没有性别意识的) purely as a matter of survival. To them, saying Hollywood is sexist is like saying the ocean is blue. Let's just get on with life. But for a writer or director struggling to get her next job, that's exactly the problem.

The expression "as good as"(Line 1～2, Para. 2) most probably means______.

A．almost

B．totally

C．partly

D．definitely

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第8题

In the past, it was believed that depression（抑郁症) was more prevalent among the poorer a

In the past, it was believed that depression(抑郁症) was more prevalent among the poorer and less educated people, but that is not the case. The truth is, depression can afflict people from all walks of life, and often it hits the most ambitious, creative and conscientious. It is wrong to think that people on the corporate position of the social ladder are not prone(易于......的) to this disease. In fact, executives and professionals who are burdened with mounting pressures in their work may obsessed with all these pressures and become depressed. The suicide of Vincent Foster, a noted American lawyer and White House official is a case in point. Despite the honor of his position, which many people thought admirable, he felt overburdened with pressures and decided to take the easy way out.

Studies show that people born later in this century have experienced much more depression than those born earlier. In fact the rate of depression over the last two generations has increased tenfold. Experts theorize that it could be due to the fact that the younger generations have higher expectations from life and are therefore more likely to suffer from failure, disappointment and hence, depression.

Depression is easily recognizable. The depressed person feels sad or down in the dumps, and loses interest in even the most pleasurable activities. Moreover, he suffers from either significant gain or loss of weight, sleeplessness or over sleeping, sluggish movement and thinking, fatigue, feelings of guilt and worthlessness, impaired concentration and forgetfulness, and in extreme cases, the afflicted person may have suicidal tendencies. It is often believed that depression runs in the family, but this is not conclusively so, since there are eases where depressed persons do not have a history of depression in their families. Depression is often work-related although at times it has its roots in family relations.

People who suffer from depression need not stay in the closet, since it is not a sin or a shame to be depressed. A prompt visit to a psychologist means prompt treatment and hence prompt recovery. Experts guarantee that depression is easily treatable, and in nip-in-the-bud eases, the patient fully recovers in a few days, thanks to the variety of effective treatment available.

According to the author, depression ______.

A．affects the poor and poor educated people more than the rich and successful ones

B．seldom attacks executives

C．is not limited to any particular class of people

D．is caused by one's ambition

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第9题

？Read the article below about customer loyalty on the opposite page. ？For each question 13

？Read the article below about customer loyalty on the opposite page.

？For each question 13-18, mark one letter(A, B, C or D)for the answeryou choose.

The MiSmanagement of Customer Loyalty

The best customers, we're told, are loyal ones. They cost less to serve, they're usually willing to pay more than other customers. and they often act as word-of-mouth marketers for your company. Win loyalty, therefore, and profits will follow as night follows day. Certainly that's what CRM software vendors—and the armies of consultants who help install their systems—are claiming. And it seems that many business executives agree. Corporate expenditures on loyalty initiatives are booming：The top 16 retailers in Europe, for example, collectively spent more than $1 billion last year。Indeed, for the last ten years, the gospel of customer loyalty has been repeated so often and so loudly that it seems almost crazy to challenge it.

But that is precisely what some of the loyalty movement's early believers are starting to do. Take the case of one high-tech corporate service provider. This company set up an elaborate costing scheme to track the performance of its newly instituted loyalty programs. The scheme measured not only direct product costs for each customer but also all associated advertising, service, sales force, and organizational expenses. After running the scheme for five years, the company was able to determine the profitability of each of its accounts over time. Executives were curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty.

The answer took them by surprise. About half of those customers who made regular purchases for at least two years—and were therefore designated as ‘loyal’—barely generated a profit. Conversely, about half of the most profitable customers were blow-ins, buying a great deal of high-margin products in a short time before completely disappearing.

The research findings echo that company's experience. Some experts have been studying the dynamics of customer loyalty and have found that the relationship between loyalty and profitability is much weaker—and subtler—than the proponents of loyalty programs claim. Specifically, they discovered little or no evidence to suggest that customers who purchase steadily from a company over time are necessarily cheaper to serve, less price sensitive, or particularly effective at bringing in new business.

Indeed, in light of their findings, many companies will need to reevaluate the way they manage customer loyalty programs. Instead of focusing on loyalty alone, companies will have to find ways to measure the relationship between loyalty and profitability so that they car better identify which customers to focus on and which to ignore. The experts have found. a new methodology that will enable managers to determine far more precisely than most existing approaches do just when to let go of a given customer and so dramatically improve the returns on their investments in loyalty.

What does the writer say about customer loyalty in the first paragraph？

A．Business executives need to know how to generate customer loyalty.

B．Many executives believe more investment in customer loyalty means more profit.

C．It is necessary for companies to generate customer loyalty at all costs.

D．Customer loyalty will for sure help corporations make more money.

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第10题

If the technological revolution continues to have its effects, there will be fewer and few

er jobs available, particularly to school-leavers and those over the age of fifty. If there are only half the number of jobs in the future, men and women will have to share them. Two people will therefore work only twenty hours each instead of the forty they are currently accustomed to. It is a well-known fact that those who suffer from stress at work are often not high-powered executives but unskilled workers doing boring, repetitive jobs, especially those on production lines. Unemployment often has a similar effect on its victims. If we wish to prevent this type of stress and the depression(沮丧)that frequently follows long periods of it, we will have to find ways of educating people to cope with this sudden increase in leisure time. Many have already turned to pills and tablets to combat sleeplessness and anxiety, two of the symptoms of long-term stress and depression. In America, we spend $ 650 million a year on different kinds of medicines. We swallow a staggering(大得惊人的)three million sleeping tablets every night. Although these "drugs of the mind" can be extremely useful in cases of crisis, the majority of patients would be better off without them. The boredom and frustration of unemployment are not the only causes of stress: poor housing, family problems, overcrowding and financial worry are all significant factors. Nevertheless, doctors believe that if people learnt to breathe properly, took more exercise, used their leisure time more actively and expressed their anger instead of bottling it up, they would not depend so much on drugs, which treat only the symptoms and not the cause of the stress. If doctors refused prescriptions more often and discouraged patients with minor ailments from visiting the clinic, the country would have more money to spend on improving leisure facilities and adult education, which are at present inadequate in many parts of the country. Moreover, doctors would have more time to spend on those patients in real need of their help. Questions:

During which period could British motorists drive without speed limits？

A．During 1903 to 1908.

B．During 1930 to 1935.

C．During 1935 to 1940.

D．During 1935 to 1966.

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