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The success story started in northern Italy towards the end of the Second World War. Leone

Benetton had a bicycle rental (租赁) business in the town of Treviso. He wanted his oldest son Luciano to study and become a doctor. After Leone died, the family was poor and Luciano decided to leave school and get a job. He found work in a clothing store but soon had his own ideas and started a family clothing company producing colorful woolen sweaters for people only used to wearing dull colors. Shops selling only Benetton sweaters opened in many Italian cities and by 1974 there were stores in France, Germany and Belgium.

It was clear that at this stage the success of the Benetton business lay in the strength of the family. In 1975 Luciano married the 20-year-old Marina Salomon who worked in one of his shops. After careful research, Benetton opened his first shop in the USA, in Manhattan, New York, where it attracted some very special customers including Princess Diana and Jackie Onassis. In 1982 Luciano was introduced to Oliviero Toscani, the photographer who was to change the image (形象) of Benetton forever.

Although Benetton was growing very quickly, they needed an international image and for this reason in the early 1980s they decided to provide money for Formula 1 motor racing. This was followed by the advertising campaigns (广告攻势) for which the company became famous.

Luciano Benetton succeeded in turning the company he started in the 1950s into one of the world's most successful businesses but he paid a high personal price. He spent so much of his life working and traveling that he lost touch with his family and friends.

What did Luciano Benetton's father hope he would do?

A.Sell clothes.

B.Build a factory.

C.Learn medicine.

D.Run a bicycle business.

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更多“The success story started in n…”相关的问题
第1题
This book mainly concerns the success story of a famous company.

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第2题
A 80-year old man from Cincinnati in America is making legal history by suing doctors who
saved his wife. Edward Winter has witnessed his wife' s death from a 【21】______ attack. The doctors had tried to restart her heart with an electric 【22】______ with remarkable success, but leaving her brain 【23】______ . Her death was a long and 【24】______ experience, which he did not want to go through himself. After she died he asked his doctor 【25】______ to save him in 【26】______ circumstances, but instead to let him die 【27】______ .

While out visiting in May 1988, Mr. Winter 【28】______ the heart attack, which he was treated, and was rushed to St Franc' is hospital in Cincinnati. The doctor who 【29】______ him wrote down on his chart that he was not to be 【30】______ but the duty nurse was not informed of Mr. Winter's 【31】______ . The nurse took the usual 【32】______ action and tried to revive him with an electric shock. His life was saved 【33】______ the treatment was not completely successful. Since then he 【34】______ stay in a nursing home, partially 【35】______ and barely able to speak without weeping. Though there is 【36】______ hope of improvement in his condition, doctors say he could 【37】______ many more years. The hospital 【38】______ his story, arguing that the injury suffered by Mr. Winter is the 【39】______ of an act of God and they 【40】______ him over $ 60,000 for saving his life.

【21】

A.heart

B.liver

C.brain

D.nerves

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第3题
In this story the speaker chiefly ______.A.aims to show her success as a career woman in a

In this story the speaker chiefly ______.

A.aims to show her success as a career woman in art

B.intends to show her encouraging friendship with her friend

C.wants to praise the encouraging quality of her friend

D.wants us to follow their model to build true friendship

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第4题
An 80-year-old man from Cincinnati in America is making legal history by suing doctors who
saved his wife. Edward Winter has witnessed his wife's death from a 【21】______ attack. The doctors had tried to restart her heart with an electric 【22】______ with remarkable success, but leaving her brain 【23】______ Her death was a long and 【24】______ experience which he did not want to go through himself. After she died he asked his doctor 【25】______ to save him in 【26】______ circumstances, but instead to let him die 【27】______ .

While out visiting in May 1988, Mr Winter 【28】______ the heart attack which he so treated, and was rushed to St Francis hospital in Cincinnati. The doctor who 【29】______ him wrote down on his chart that he was not to be 【30】______ but the duty nurse was not informed of Mr Winter's 【31】______ . The nurse took the usual 【32】______ action and tried to revive him with an electric shock.His life was saved 【33】______ the treatment was not completely successful. Since then he 【34】______ stay in a nursing home, partially 【35】______ and barely able to speak without weeping. Thoughthere is 【36】______ hope of improvement in his condition, doctors say he could 【37】______ many more years. The hospital 【38】______ his story, arguing that the injury suffered by Mr Winter is the 【39】______ of an act of Col and they 【40】______ him over £60,000 for saving his life.

【21】

A.heart

B.liver

C.brain

D.nerves

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第5题
根据下面短文内容,回答题。 The Making of a Success Story Kamprad established

根据下面短文内容,回答题。

The Making of a Success Story

Kamprad established IKEA with __________. 查看材料

A.his personal savings

B.his father"s reward for his school performance

C.large profits from selling things

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第6题
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第7题
Some people say that opportunity is the key element for success. For example, there is a p
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第8题
The purpose of this passage is______.A.to talk about Valentine's DayB.to talk about the st

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第9题
Which of the following best describes the organization of the whole passage?A.The author t

Which of the following best describes the organization of the whole passage?

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B.By contrasting different means of teaching by Mr. Beheit and Mr. Ahmed, the author reveals his joys and sorrows on the way of learning a foreign tongue.

C.The author describes possible difficulties of learning a tough foreign language before he illustrates how he achieves success in doing so.

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第10题
AThe success story started in northern Italy towards the end of the Second World War. Leon

A

The success story started in northern Italy towards the end of the Second World War. Leone Benetton had a bicycle rental(租赁)business in the town of Treviso. He wanted his oldest son Lu- ciano to study and become a doctor. After Leone died, the family was poor and Luciano decided to leave school and get a job. He found work in a clothing store but soon had his own ideas and star-ted a family clothing company producing colourful woollen sweaters for people only used to wearing dull colours. Shops selling only Benetton sweaters opened in many Italian cities and by 1974 therewere stores in France, Gemany and Belgium.

It was clear that at this stage the success of the Benetton business lay in the strength of the family. In 1975 Luciano married the 20-year-old Marina Salomon who worked in one of his shops. Af-ter careful research, Benetton opened his first shop in the USA, in Manhattan, New York, where it attracted some very special customers including Princess Diana and Jackie Onassis. In 1982 Lucianowas introduced to Oliviero Toscani, the photographer who was to change the image(形象) of Be- netton forever.

Although Benetton was growing very quickly, they needed an international image and for thisreason in the early l980s they decided to provide money for Formula l motor-racing. This was fol-lowed by the advertising campaigns(广告攻势) for which the company became famous.

Luciano Benetton succeeded in turning the company he started in the l950s into one of the world' s most successful businesses but he paid a high personal price. He spent so much of his life working and travelling that he lost touch with his family and friends.

56. What did Luciano Benetton' s father hope he would do?

[ A] Sell clothes.

[ B ] Build a factory.

[ C ] Learn medicine.

[ D] Run a bicycle business.

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第11题
根据以下材料,回答题。A Success StoryAt 19, Ben Way is already a millionaire, and one of a

根据以下材料,回答题。

A Success Story

At 19, Ben Way is already a millionaire, and one of a growing number of teenagers who have(51 ) their fortune through the Internet.(52) makes Ben"s story all the more remarkable is that he is dyslexic, and was(53) by teachers at his junior school that he would never be able to read or write(54)."I wanted to prove them(55)",says Ben, creator and director of Waysearch, a net search engine which can be used

(56) find goods in online shopping malls.

When he was eight, his local authorities provided him with a PC to help with school work.Although he was(57) to read the ,manuals, he had a natural ability with the computer,and(58) by his father, he soon began(59) people ~ 10 an hour for hisknowledge and skills. At the age of 15 he(60) up his own computer consultancy, Quad Computer, which he ran from his bedroom, and two years later he left school to(61) all his time to business.

"By this time the company had grown and ! needed to take on a(62) of employees to help me", says Ben. "That enabled me to start doing business with(63) companies. " It was his ability to consistently.(64) difficult challenges that led him to win the Young Entrepreneur of the Year award in the same year that he formed Waysearch, and he has recently signed a deal(65) 25 million with a private investment company, which will finance his search engine.

请在第__(51)__处填上正确答案。 查看材料

A.taken

B.made

C.put

D.done

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