Do you ______ any film ______ (你想到什么电影没有) ?
Do you ______ any film ______ (你想到什么电影没有) ?
Do you ______ any film ______ (你想到什么电影没有) ?
听力原文:M: Right, I guess you've got some ideas for our product promotion(23).
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that's a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we're allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over- the-counter products. We can get users of our products to recommend them--"Their lotion cured my disease in six days." for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn't offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it's true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who's not satisfied with one of our products (24). It's possible to do that, isn't it?
M: No, I'm afraid not (24). Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I'll have to come up with something else. I never realize the regulations were so rigid (25).
(20)
A.The advertising price of the products.
B.How to develop the quality of the drugs.
C.How to promote their products.
D.HOW to satisfy people with more medicine.
•Read the memo below about business report writing.
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.
Memo
To: All Staff Date: Jan. 22, 2003
From: Head of Training Faculty
How to write a good business report
The business report is one of the most important communications in business world. To help our staff handle their report-writing tasks successfully, we give some suggestions below:
1. Collect ail the data you need to provide in your report before you begin to write, and be sure that it is complete and accurate. Incomplete or inaccurate data about sales, employee (19) , or any other subject can lead the person (20) your report to make an unwise, if not (21) decision.
2. Organize the data you have collected so that you can (22) the clearest, most concise, and most (23) report possible. When you can, (24) information in tables, charts, graphs, or (25) rather than paragraphs.
3. Consider the reader of your report and the subject about which you are writing in deciding what (26) to give your report. Under most circumstances, the "you and I" approach is (27) to the "writer and reader" approach. However, always be sure to gear your report -- in all (28) -- to your reader, and remember that someone other than the person to whom you are writing may read it also. (29) and managers often request reports, read them, and (30) them along to others up the (31)
4. Keep your report as short as possible. Remember that you am writing fur one basic purpose: to provide information about a (32) subject. Therefore, unless you have been requested to do so or are reasonably certain that your reader will welcome your doing so, do not (33) personal opinion, or state your own conclusions or recommendations, for example.
(19)
A.presence
B.turnover
C.leave
D.rotation
听力原文:W: Tiger Cinema. What can I do for you?
M: Yes. Could you tell me what time the film starts?
What's the relationship between the speakers?
A.Husband and wife.
B.Ticket assistant and customer.
C.Friends.
听力原文:W: Why didn't you stop when we first signaled?
M: I'm sorry. Do I have to pay a fine?
Q: What is the probable relationship between the man and the woman?
(19)
A.Policeman and driver.
B.Teacher and pupil.
C.Policeman and thief.
D.Director and actress.
?Read this text about planning for exhibitions.
?Choose the best sentence from A to G to fill each of the blanks.
?For each blank (8-12) mark one letter (A-G) on your Answer Sheet.
?Do not mark any letter twice.
Tips for Attending a Trade Fair
A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.
?A standing manager should be appointed from the start.
?If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.
?Forward planning of budgets is essential. (8)
A trade fair is an ideal and highly effective platform. for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.
Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10)
(11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
Michael Hanks, Marketing Director of ADC Exhibitions says: "We realize how vital it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event. (12) "
A. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.
B. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
C. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.
D. The costs of exhibition space, transportation, and other related issues need to be considered well in advance.
E. The success of any show is greatly influenced by the way exhibitors market themselves.
F. A number of exhibition organizations also provide free guides and services.
G. A number of fundamental decisions should be taken in advance.
(8)
听力原文:W: Do you mind ff I turn the TV off?
M: Can't you see the football match hasn't finished yet?
W: But the baby is already in bed.
M: Oh, all right. You always get your way.
What do we learn from the man's reply?
A.He doesn't care if it is turned off.
B.He thinks the woman is right.
C.He is reluctant to turn it off.
D.He wants the woman to watch the game, too.
One benefit of renting a house_____buying is that you do not have to do any maintenance.
A.according to
B.when
C.instead of
D.however
Do you have any pen friends?
A.children
B.pals
C.writers
D.students
Do you have any books on computer science? ______.
你有计算机方面的书吗?我想借一本。