题目内容
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Vie Vitale is in a difficult situation because ______.
A．their ideas are no longer unique
B．the market sector is no longer fashionable
C．competitors now have cheaper products
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更多“Vie Vitale is in a difficult s…”相关的问题
What is Vie Vitale's strategy concerning its shops？
A．It is reducing the number of its shops
B．It is buying back more of its outlets
C．It is creating more franchises
Vie Vitale owns all of its shops in ______.
A．France
B．Germany
C．the UK
How does Vie Vitale intend to win back its market leadership？
A．By bringing out new products
B．By changing its basic approach
C．By modernizing its image
As a result of restructuring, Vie Vitale's share price is now ______.
A．lower than at the start of the year
B．the same as the start of the year
C．higher than at the start of the year
听力原文： (A = Alex S = Sophie)
A: Job losses are expected at the Manchester plant of the beauty products manufacturer, Vie Vitale, Sophie Jones has been following the story and is in our Manchester studio. Good morning, Sophie.
S: Good morning, Alex.
A: So, job losses, Sophie？ How are things going？ We've been hearing reports of up to 300 jobs going.
S: Well, if Vie Vitale does go ahead with restructuring and that includes the disposal of its manufacturing base, then as many as 200 of the 500 jobs here are far from guaranteed.
A: And where exactly will these cuts be made, Sophie？
S: Well, most would almost certainly be in the manufacturing division. This is an area Vie Vitale wants to get out of completely. And if this happens, then it would have serious consequences for jobs in distribution. However, the company wants to focus on its product development, so there's unlikely to be any losses there. At least, that's what the company's saying this morning.
A: So very little good news there. But why should the company suddenly find itself in such a difficult position？
S: Well, the health and beauty retail sector is still as fashionable as ever and has attracted a lot of new companies to the market. The sad truth is, though, that these new companies now have equally good if not better ideas at the same kind of price. And I think this is the fundamental problem. And last year, La Face, the French manufacturer, brought out a new range again, very similar types of products, very similar sorts of ideas.
A: So how well are La Face doing？
S: Well, actually, they haven't been doing that well either. In fact, only last week they announced they're no longer going to focus on their own retail outlets, but rather on the mail order side of the business instead. They're also considering selling through department stores, but nothing's been confirmed yet. So Vie Vitale isn't alone in feeling incredible pressure.
A: Well, it sounds like the problem they're all having is that it's getting quite crowded. So what does all this mean for Vie Vitale's share price？
S: Well, if we look at the share price over the last year, you can see that although it started high at the beginning of the year and looked steady in the first six months, there's been a huge drop since then, reaching its lowest point last week where the City really lost confidence in what they were doing.
A: Right. Now, Vie Vitale's corporate image used to be unique, didn't it？ So how are they planning to establish themselves as the market leader once more？
S: Well, Alex, they're not giving away too many details just yet, but it seems they're intending to refresh up their shops and update their corporate look. You know, all their packaging. There's certainly no news of any new product lines or any change in their basic values.
A: But what about the number of shops？ Any change there, Sophie？
S: Well, in fact, what they're doing is buying franchises back. They feel that if they're in control of their shops, they're in control of their corporate image. We've heard nothing about shop closures.
A: So how many of their shops do they now own？
S: Well, they started the process a few months ago and they've now regained control of all their French outlets, and they should have ownership of all their German shops by early next year. As there are more outlets in the UK, it'll take a bit longer here. I think the name of the game is definitely going to be control.
You will hear a report about Vie Vitale, a manufacturer of health and beauty products.
You have to complete the sentences 23--30 by choosing the correct answer.
Mark one letter A, B or C.
How many jobs are likely to be lost at Vie Vitale？
A．200.
B．300.
C．500.
听力原文：Beloved Ladies, Gentlemen and Friends,
First of all, let me on behalf of our company to extend a warm welcome to the members of the American Delegation who have been invited to this country and this company.I think that your visit will promote the rapid development of our business relations. Since my return from the United States last September, our exchanges have been very fruitful. Your visit in Tianjin shows a further step in our co-operation. Mr. Smith has done a lot in this respect. I'm very honoured to host the dinner for you all tonight.
We really appreciate Mr. Smith's effort in coming to Tianjin to talk about the feasibility of a joint venture. We look forward to the success of our mutual collaboration. Chian has a long way to go to realize its modernization. Thank you for your offer to help us create a stronger China in the near future. We'd like to promote our cooperation and make it profitable for both sides through the spirit of mutual benefit and equality and supplying each other's needs.
Now, please join me in toasting to the health of Mr. Smith, to everybody else present, to the success of our relationship. Cheers!
President Gao,
Our Chinese friends,
My colleagues,
Ladies and Gentlemen,
It is a special honour to me to have a chance to speak on behalf of all the members of our delegation. I would like to express our sincere thanks to president Gao for inviting us, and for all the hard work and thought you have given to the arrangements for our visit. We are also grateful for such a marvelous dinner tonight.
I hope that we shall all enjoy the business exchanges and friendly contact in the following days. Every member of our delegation hopes that the rate of trade between the two countries will increase in the future through our mutual efforts. And I think that only by free flow of visitors can trade develop satisfactorily. Of course, no one would be foolish as to think that just one visit will work wonders.
I am very impressed by the hospitality and warmth by which you have received us. You must have had a very busy time making all the preparations. We are especially thankful to you for arranging the meeting for us and for everything that you have done on our account.
I hope that Mr. Gao and our other Chinese friends will be able to visit our country in the future, so that we will have the chance to be host and return some of your kindness.
Quite apart from business contracts, these meetings will surely help enhance the understanding and friendship between us. Well begun is half done, as we say. I hope this visit will pave for further business relations between our two countries.
In closing, I would like to invite you to join me in a toast to the trade and friendship between us, to the health of Mr. Gao, to the health of our Chinese friends, to the health of my colleagues! Cheers.
You will hear a report about Vie Vitale, a manufacturer of health and beauty products.
You have to complete the sentences 23--30 by choosing the correct answer.
Mark one letter A, B or C.
The visit of the American Delegation will ______.
A．be very delightful
B．promote the rapid development of the business relations
C．change Tianjing's future
