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According to a long-term study, print advertising is one of the most effective ______of ad

vertising due to its wide reach and appeal to the masses.

A.technique

B.approach

C.instrument

D.means

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更多“According to a long-term study…”相关的问题
第1题
The author mentions world history to prove that modernization ______.A.is one of the long-

The author mentions world history to prove that modernization ______.

A.is one of the long-term historical trends

B.does not result in homogeneity of local cultures

C.is somewhat related to globalization

D.has shaped different waits in industrial countries

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第2题
A.The public telephones often go wrong in making a long distance call.B.It is not very

A.The public telephones often go wrong in making a long distance call.

B.It is not very expensive to make a long distance call on a public telephone.

C.You' ll probably not be charged for dialing a wrong number in making a long- distance call.

D.You' d better not make a long distance call on a public telephone for it charges too much.

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第3题
听力原文:Because he wrote his name so that it could be read easily, John Hancock has a pla

听力原文: Because he wrote his name so that it could be read easily, John Hancock has a place in the dictionary.

John Hancock was a wealthy man who helped the patriots in the American Revolution. He was president of the Continental Congress. He was also governor of Massachusetts and one of the first men to sign the Declaration of Independence. Yet he is remembered best for his large signature.

The story is told that when Hancock sat down to sign the Declaration of Independence, he said that he would write his signature large enough for John Bull to read without his glasses. (John Bull stands for England, as Uncle Sam stands for the United States. )Hancock's signature on the Declaration is four and three-quarters inches long- an inch longer than his usual signature. Today John Hancock can be used to mean any person's signature.

What is the passage mainly about?

A.The American Revolution.

B.John Hancock's handwriting.

C.How an American expression began.

D.Signing the Declaration of Independence.

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第4题
回答下列各题 How to Read Annual Reports First, turn back to the report of the certifie
d public accountant. This third-party auditor will tell you right off the bat if Galaxys report conforms with"generally accepted accounting principles". Then go to the footnotes. Check to see whether earnings are up or down. The footnotes often tell the whole story. Next, turn to the letter from the chairman. Typically addressed "to our shareholders," its up front in more ways than one. The chairmans tone reflects the personality and well-being of the company. In his letter, the chairman should tell you how the company fared this year. But more importantly, the letter should tell you why. Keep an eye out for sentences that start with "Except for..." and " Despite the ..." They are clues to problems. On the positive side, a chairmans letter should give you insights into the companys future and its stance on economical or political issues that may affect it. Now begin digging into the numbers! One source is the balance sheet. It is a snapshot of how the company stands at a single point in time. At the top are assets -- everything the company owns. Things that can quickly be turned into cash are current assets. On the bottom are liabilities --. everything the company owes. Current liabilities are the debts due in one year, which are paid out of current assets. The difference between current assets and current liabilities is working capital, a key figure to watch from one annual report to another. If working capital shrinks, it could mean trouble. One possibility: the company may not be able to keep dividends growing rapidly. Owners equity is the difference between total assets and liabilities. It is the presumed dollar value of what the owners or shareholders own. You want it to grow. The second basic source of numbers is the income statement. It shows how much money Galaxy made or lost over the year. Most people look at one figure first. Its in the income statement at the bottom: earnings per share. Watch out. It can fool you. Galaxys management could boost earnings by selling off a plant or by cutting the budget for research and advertising. The number you should look at first in the income statement is net sales. Ask yourself: Are sales going up at a faster rate than the last time around? When sales increases start to slow, the company may be in trouble. Have sales gone down because the company is selling off a losing business? If so, profits may be soaring. Another important thing to study is the companys debt. Turn to the balance sheet, and divide long- term liabilities by owners equity. Thats the debt- to-equity ratio. A high ratio means the company borrows a lot of money to spark its growth. Thats okay if sales grow too, and if theres enough cash on hand to meet the payments. A company doing well on borrowed money can earn big profits for its shareholders. But if sales fall, watch out. The whole enterprise may slowly sink. Some companies can handle high ratios; others cant. Finally, you have to compare. Is the companys debt-to-equity ratio better or worse than it used to be? Better or worse than the industry norms? In company-watching, comparisons are all. They tell you if management is staying on top of things. According to the writer,the most important element of the chairman’s letter is

A.the expressions used.

B.the explanation given by the chairman.

C.the performance of the company during the year.

D.the company’S future described by the chairman.

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第5题
听力原文: Washington The United States has blocked a UN Security Council statement that wa

听力原文: Washington

The United States has blocked a UN Security Council statement that was drafted by Arab nations and aimed at putting pressure on Israel to stop military strikes on Palestinian targets. Washington does not have formal veto power when it comes to council statements. But it is able to block the draft single-handedly because council rules require that statements be unanimous and supported by all 15 of its members. Violence and bloodshed in Palestine is getting more serious during the past several months, and the Israeli military is criticized for over-reacting to protests by Palestinian people, causing serious casualties of civilians.

London

Three of the main suspects in a failed attempt to bomb the London transit system made a court appearance in London Monday. Ibrahim, 27, and Mohammed, 23, were charged Sunday. Police suspect Ibrahim of trying to blow up a bus and accuse Mohammed of attempting to bomb a train in the Oval subway station on July 21-one of three trains that were targeted two weeks after similar bombings killed 56 people. They face a maximum sentence of life imprisonment on each charge, if convicted. Ibrahim and Mohammed were arrested in a police raid on a public housing estate in west London on July 29, eight days after knapsack bombs on three trains and the bus failed to detonate.

Beijing

An old tradition in China is changing. In some areas of China, some people often eat wild animals, and this tradition can be traced back a long time ago. However, such a tradition is changing today as most city dwellers interviewed by the latest survey on wild animal consumption said that they have gone off the creatures. Co-sponsored by the China Wildlife Conservation Association and its partner Wild Aid, a non-governmental organization from the United States, the survey found that 54 percent of urban interviewees chose "potential health risks" as the reason for giving up the wild dishes.

Washington

Global finance chiefs have wrapped up three days of talks in Washington DC, calling for action against runaway oil prices. They also urged the IMF to strengthen its monitoring of national currency policies. Finance ministers and central bank governors have backed plans to meet a long- standing demand by emerging market countries for a greater stake in decision-making at the International Monetary Fund. The IMF currently has 184 member countries. Each member country is assigned a quota, based broadly on its relative size in the world economy. A member's quota determines its maximum financial commitment to the IMF and its voting power. Recently, the Board of Governors of the IMF adopted a resolution on quota and voice reform. in the IMF.

Berlin

A German church association and a Chinese foundation have jointly launched a five-million-Yuan program to alleviate iodine deficiency disorders in northwest China. The program is expected to benefit 144,000 newborn babies and women of child-bearing age in eight counties and cities in the Ningxia Hui Autonomous Prefecture of Gansu Province. Lack of iodine stands out to be a serious endemic disease in those areas. It may cause breast and prostate cancer, as well as goiter, or enlargement of the thyroid gland. Scientists have identified iodine deficiency as the most common cause of preventable mental retardation and brain damage in the world.

Questions:

6. According to the news, what is the US response to the military strikes of Israel against Palestine?

7.On what account were Ibrahim and Mohammed charged in London?

8.What is the main finding of the latest survey on wild animal consumption in China?

9.According to the news, which of the following is NOT discussed by global finance chiefs in Washington DC?

10.According to the news,

A.It blocked a UN Security Council statement against Israel.

B.It criticized Israel for over-reacting to protests by Palestinian people.

C.It drafted a statement together with Arab nations.

D.It used its formal veto power to prevent possible condemnation against Israel.

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第6题
听力原文:W: We'd better be looking for sales on jackets and underwear. It's going to be re
ally cold this winter.

M: Well, you didn't expect it to be warm, did you?

W: Of course not, but I just heard the national weather services prediction for the next 90 days. They said it's supposed to be much colder weather than usual.

M: Yeah, maybe. Personally, I think those long-range forecasts are useless.

W: Not as useless as you think.

M: Oh, come on, when you are talking about what's going to happen three months later, you can not count on the long- range weather forecasting.

W: Well, you are half way right. They aren't very good for rainfall. But they are a lot better for temperatures especially for this time of the year.

M: Really, so I should take them seriously about the cold but not count too much on a lot of extra snow?

W: Ahha.

M: But what did you say about this time of the year? Do some seasons really give them more problems in making forecast.

W: Autumn is the worst; apparently weather patterns change so much then. Just think how variable our weather has been the last three months.

M: That's true. It probably would have been hard to predict all those changes hack in the summer, you know, you are beginning to convince me of the value of weather forecasting. How come you know so much about it?

W: I get my information from an expert. My sister works at weather bureau.

(20)

A.The amount of snow.

B.The amount of cloud covering.

C.The wind condition.

D.The temperature.

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第7题
______ can be a "treat", according to the text.A.CandyB.FlourC.NoiseD.Costume party

______ can be a "treat", according to the text.

A.Candy

B.Flour

C.Noise

D.Costume party

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第8题
According to the passage, the author had a predisposition for panic.A.YB.NC.NG

According to the passage, the author had a predisposition for panic.

A.Y

B.N

C.NG

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第9题
According to the article, which of the following is used the most?A.WordsB.PostersC.Charts

According to the article, which of the following is used the most?

A.Words

B.Posters

C.Charts

D.Telephones

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第10题
We should cultivate these children according to their innate abilities.A.celestialB.differ

We should cultivate these children according to their innate abilities.

A.celestial

B.different

C.splendid

D.inherent

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