题目内容
（请给出正确答案）
What kind of items cannot be returned？
A．Items that have been personalized
B．Items damaged during shipping
C．Items unaccompanied by an original receipt
D．Items ordered more than a month ago
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更多“What kind of items cannot be r…”相关的问题
听力原文： Our company's offices are filled with models and gadgets that employees have built to test their ideas. We encourage this kind of creativity. We believe the best way for an engineer to test an idea is to build it. If one can get a prototype of the product to work, one can usually figure out how to scale it up and this in turn helps one to anticipate any problems one might have. We also believe fixed meetings are a waste of time. We're engineers, so if we have ideas, we need to build them and test them. Building working models feeds our creativity, which in turn fuels innovation. It also gives the client a clear example of what the final product will look like.
According to the speaker, what special items could be found in their office？
A．Prototypes
B．Games
C．Paintings
D．Printed plans
M: What is that？
W: It's a free card which allows our customers to receive special discounts. You simply need to fill out our membership application form.
M: No, thank you. I'm a little pressed for time.
W: How will you be paying for that？ Will that be cash or credit？
M: I think I'll pay with my card.
W: OK. Is that a credit card or a debit card？
M: I'm sorry. I don't understand your question. What is the difference？
W: A credit card bills you once a month; a debit card deducts the money directly from your bank account.
M: Well, this is an ATM card issued by my bank. It's connected to my bank account. Can I use that？
W: Sure, that's a kind of debit card. Please press the button marked "DBT" and swipe your card through the machine.
M: OK. And now what do I do？
W: Please enter your pin number, the identification number which verifies your identity.
M: OK. And now？
W: Paper or plastic？
M: I'm sorry？ What did you say？
W: I'm going to pack your groceries. What kind of hags would you like, paper or plastic？
M: Plastic, please. Wow, you really have to make a lot of decisions in an American grocery store.
(20)
A．Apply immediately with any credit card.
B．Fill out the membership application form.
C．Pay a membership fee.
D．Buy certain items in the store.
？Read the text below about different kinds of consumer goods.
？Choose the best word to fill each gap from A, B, C or D on the opposite page.
？For each question 19-33, mark one letter (A, B, C or D).
In the field of marketing, consumer goods are classed according to the way in which they are
(19) The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be (20) that all of these types are based on the way shoppers think about products, not on the (21) of the products themselves. What is regarded as a convenience (22) in France (wine, for example) may be a specialty in the United States.
People do not (23) a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy. The buying of convenience goods may be done (24) , as some families buy groceries once a week. Sometimes convenience products are bought on (25) : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search.They (26) prices, quality, and styles, and may visit a number of stores (27) making a decision.Buying an automobile is often done this way.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration (28) Specialty goods can (29) almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not
(30) want or need or may not even know about.
(31) or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be (32) standard services, such as life insurance, for which most people will usually not (33) shopping.
(19)
A．produced
B．provided
C．purchased
D．promoted
People do not spend much time shopping for convenience items such as groceries，newspapers，toothpaste，razor blades，aspirin，and candy．The buying of convenience goods may be done routinely，as some families buy groceries once a week．Such regularly purchased items are called staples．Sometimes convenience products are bought on impulse，for example，someone has a sudden desire for an ice cream sundae on a hot day．Or they may be purchased as emergency items．
Shopping goods are items for which customers search．They compare prices，quality，and styles，and may visit a number of stores before making decisions．Buying an automobile is often done this way．
Shopping goods fall into two classes：those that are perceived as basically the same and those that are regarded as different．Items that are looked upon as basically the same include such things as home appliances，television sets，and automobiles．Having decided on the model desired，the customer is primarily interested in getting the item at the most favorable price．Items regarded as inherently different include clothing，furniture，and dishes．Quality，style. and fashion will either take precedence over price，or they will not matter at all．
Specialty goods have characteristics that impel customers to make special efforts to find them．Price may be no consideration at all. Specialty goods can include almost any kind of product．Normally，specialty goods have a brand name or other distinguishing characteristics．
Unsought goods are items a consumer does not necessarily want or need or may not even know about．Promotion or advertising brings such goods to the consumer's attention．The product could be something new on the market or it may be a fairly standard service．such as life insurance．for which most people will usually not bother shopping．
According to the speaker，what are convenience goods？
A．Commodities that people are in constant need of．
B．Goods that are convenient to use or purchase．
C．Items that people tend to buy under impulse．
D．Items that have to be bought once a week．
听力原文： In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style. and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
According to the speaker, what are convenience goods？
A．Commodities that people are in constant need of.
B．Goods that are convenient to use or purchase.
C．Items that people tend to buy under impulse.
D．Items that have to be bought once a week.
D
There are three kinds of memory : sense memory , working memory, and long-term memory. Think of them as three connected rooms in which you store different kinds of memories. The flrst kind of memory is sense memory. Everything you are sensing right now is stored
here. Perhaps you feel the sun on your face or smell the aroma(香味) of food. Sense memories last only a few seconds, but they connect one moment to the next. They give your life a flow, even though they are quickly forgotten.
You keep a few items(条目 ) in working memory. These are memories you need for what you are doing. Suppose you look up a friend' s telephone number in the phone book..You ' ll probably remember the number for a little while. But if you get distracted(分神) , you might quickly forget it. A memory usually stays in your working memory for just a few days at most. Working memory has another limit, too. Only a small number of items fit into it at any given time.
Memories you want to keep for a long time go into your Iong-term memory. They can stay with you all your life. In long-term memory, you can store a huge number of items. Can you re- member how to play your favorite game？ Do you recall your first birthday party？ If so, you are bringing up memories that are stored in your long-term memory. Sometimes, people have trouble finding a particular long-term memory. Have you ever struggled to remember a familiar name or fact？ When this happens, people sometimes say the information is " on the tip of the tongue. "
68. Which of the following best describes the sense memory？
[A] It ' s your preference for certain food.
[B] It ' s something you did a while ago.
[C] It ' s a memory of the distant past.
[D] lt' s an immediate memory.
•Choose the best sentence to fill each of the gaps.
•For each gap 9—14, mark one letter (A—H) on your Answer Sheet.
•Do not use any letter more than once.
The Operations Function
Goods are tangible items purchased by individuals or organizations for subsequent use. Services are intangible items that are consumed at the time of being provided, with the customer taking away or retaining the benefit of that service. However, in many commercial situations, what is provided or produced by an organization can be a mixture of both goods and services. H
The operations function is the part of the organization that exists primarily to generate and produce the products. (9) . They have a conversion process, some resource inputs into that process, the outputs resulting from the conversions of the inputs, and the information feedback about the activities in the operations system. (10) . Economists refer to the transformation of resources into goods and services as the production function. (11) . This process is what creates the revenue for the company making the products or providing the services. (12) .
When considering the conversion process we must take into account that the process is subject to random change and fluctuations. Unplanned or uncontrolled influences may cause the actual output to differ from the planned output. (13) . If there is a circumstance in which the Yangzi River of China was to flood, the production of rice would suffer, therefore causing an increase fluctuation in the price of rice. (14) . Fluctuations may also tend to be caused by internal problems inherent in the conversion process. Faulty equipment, material imperfections, and of course human errors are only a few of the ideas that affect output quality.
A Other natural problems such as lightning, frost, drought, too much rain, etc., will tend to be the major reason for the fluctuation in product quality and price because of availability.
B All producers of whether it be a physical object or service have some basic elements in common.
C For example, all managers in any organization will need to know how to train their employees, appraise their performance, and so forth.
D The end product then becomes an idea where it is deemed a useful idea due to the form, the time, or the place of their availability from the conversion process.
E For example, such fluctuations in the product quality or price may be due to the growing weather conditions of many plants of fruit and vegetables.
F Once a product is made available to the consumer, that product is sold and converted into cash for that company and the cycle continues.
G The general goal for all production is to create some kind of value added, so the outputs are worth more to the consumer than just the sum of the individual inputs.
H In some situations the product will outweigh the service but in other situations it will be the opposite.
(9)
&8226;Read the article below about people who buy clothes as an investment.
&8226;For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet.
The Rag Trade
There is one kind of clothes shopper whose selections never leave the bag they come in. They know exactly what they want and they go in and get it, often buying in bulk, and often with little regard for (31) this latest fashion even fits them. These are the fashion investors, and they are out to make money. Once, the only way to profit from fashion as a collectable item was to buy rare, vintage or antique garments (32) mint condition - an expensive business and still (33) which offers relatively risky returns. The modern way has collectors buying more mainstream fashion items that are in the shops now, in (34) knowledge that they will appreciate consider- ably over just a (35) years. The returns on fashion investments are not always massive, although estimates of a four hundred per cent return are (36) uncommon. Certainly they are considerably better than the return offered by a high interest savings account and, (37) those who are experts, better than the stock market. The knowledge necessary for fashion investing means investors invariably work in the fashion industry. They often know (38) is going to catch on before the fashion press does and they know where and through whom products can be bought. They can spot what is disposable high fashion now but will (39) on to become a classic of its time in years to come, worth far more than they laid (40) for it originally.
(31)
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different, Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
A word processor can be looked on as satisfying a need rather than a want if
A．it is used at home to do paper work.
B．it is used by a writer to type a novel.
C．it becomes the only means to an end.
D．a writer does not want to use it.
The first kind of memory is sense memory. Everything you are sensing right now is stored here. Perhaps you feel the sun on your face or smell the aroma(香味) of food. Sense memories last only a few seconds, but they connect one moment to the next. They give your life a flow, even though they are quickly forgotten.
You keep a few items(条目) in working memory. These are memories you need for what you are doing. Suppose you look up a friend's telephone number in the phone book. You'll probably remember the number for a little while. But if you get distracted (分神), you might quickly forget it. A memory usually stays in your working memory for just a few days at most. Working memory has another limit, too. Only a small number of items fit into it at any given time.
Memories you want to keep for a long time go into your long-term memory. They can stay with you all your life. In long-term memory, you can store a huge number of items. Can you re member how to play your favorite game？ Do you recall your first birthday party？ If so, you are bringing up memories that are stored in your long-term memory. Sometimes, people have trouble finding a particular long-term memory. Have you ever struggled to remember a familiar name or fact？ When this happens, people sometimes say the information is "on the tip of the tongue. "
Which of the following best describes the sense memory？
A．It's your preference for certain food.
B．It's something you did a while ago.
C．It's a memory of the distant past.
D．It's an immediate memory.
