Media and Current Events The media can impact current events. As a graduate student at Be - 试题答案网问答

第1题

Media experts give credit for all not to ______.A．the fierce rivalry of the current rating

Media experts give credit for all not to ______.

A．the fierce rivalry of the current ratings "sweep"

B．TV dramas' growing tendency to transform. news into fiction

C．writers' increasing the ability to imagine the killings

D．the recent spate of real-life school violence making headlines

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第2题

When Mr. Tang worked in a media company, he was responsible for______.A．writing the curren

When Mr. Tang worked in a media company, he was responsible for______.

A．writing the current reports

B．gathering the international news

C．keeping the magazine relevant

D．expanding the operations

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第3题

Which of the following statements is tree according to the text？A．The mass media offers in

Which of the following statements is tree according to the text？

A．The mass media offers information needed in our daily lives.

B．Publicly funded broadcasting does not present information about current wants in depth.

C．Information provided by commercials and advertising is always accurate.

D．Many TV and radio programs are not interesting.

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第4题

Media and Current EventsThe media can impact current events. As a graduate student at Berk

Media and Current Events

The media can impact current events. As a graduate student at Berkeley in the 1960s, I remember experiencing the events related to the People’s park that were occurring on campus. Some of these events were given national media coverage in the press and on TV. I found it in teresting to compare my impressions of what was going on with perceptions obtained from the news media. I could begin to see events of that time feed on news coverage. This also provided me with some healthy insights into the distinctions between these realities.

Electronic media are having a greater impact on the people’s lives every day. People gather more and more of their impressions from representations. Television and telephone communications are linking people to a global village, or what one writer calls the electronic city. Consider the information that television brings into your home every day. Consider also the contact you have with others simply by using telephone. These media extend your consciousness and your contact. For example, the video coverage of the 1989 San Francisco earthquake focused on “live action” such as the fires or the rescue efforts. This gave the viewer the impression of total disaster. Television coverage of the Iraqi War also developed an immediacy. CNN reported events as they happened. This coverage was distributed worldwide. Although most people were far away from these events, they developed some perception of these realities.

In 1992, many people watched in horror as riots broke out on a sad Wednesday evening in Los Angeles, seemingly fed by video coverage from helicopters. This event was triggered by the verdict (裁定) in the Rodney King beating. We are now in an age where the public can have access to information that enables it to make its own judgements, and most people, who had seen the video of this beating, could not understand how the jury (陪审团) was able to acquit (宣布无罪) the policemen involved. Media coverage of events as they occur also provides powerful feedback that influences events. This can have harmful results, as it seemed on that Wednesday night in Los Angeles. By Friday night the public got to see Rodney King on television pleading, “Can we all get along？” By Saturday, television seemed to provide positive feedback as the Los Angeles riot turned out into a rally for peace. The television showed thousands of people marching with banners and cleaning tools. Because of that, many more people turned out to join the peaceful event they saw unfolding (展开) on television. The real healing, of course, will take much longer, but electronic media will continue to be a part of that process.

The best title for the passage is______.

A．The 1992 Los Angeles Riots

B．The Impact of Media on Current Events

C．The 1989 San Francisco Earthquake and 1992 Los Angeles Riots

D．How Media Cover Events

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第5题

听录音：{MP3:/imgcache/attached/media/20140323/20140323112104_7904.mp3} 回答下列各题： Name

of the hotel： Go ld Gate HoteI Name of the caller： (1)______ Date of the reservation： from(2)______to(3)______ Current rate： 265 pounds per night The telephone number of the caller：(4)______ The address of the caller： 246 Forest Road，London 第(1)题：

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第6题

听力原文：The first "National Sample Survey of People's Reading Trends" was successfully ac

听力原文： The first "National Sample Survey of People's Reading Trends" was successfully accomplished. The survey shows that in modern Chinese society, "reading" is not limited to books, newspapers and magazines; it is a process that can be completed through all kinds of media and by various means. It is delightful to note people's common view that reading is crucial to an individual's development.

The survey was conducted among some 3,000 adults from 12 provinces and cities nationwide. And statistics reveal that different media and different types of publications function differently in meeting people's spiritual needs. To get to know both domestic and international news, and current trends, people mainly watch TV and read newspapers; to acquire information related to their own jobs, study and professional knowledge, they mostly choose books and TV programs; while preferring TV and VCD for relaxation and recreation.

In terms of the utilization of media in people's spare time, TV has the greatest number of viewers, while newspapers, magazines, books and radio come second with regard to number of readers. Quite a few people spend a fairly long time using audio and video products and computers.

Speaking of the purpose of reading, men stress the broadening of horizon and catering for their hobbies and interests while women emphasize improvement of self-cultivation, meeting social contact and coping with tests.

According to the survey, literary books remain the favorite of people.

(26)

A．TV programs.

B．VCDs.

C．Newspapers and magazines.

D．Radio programs.

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第7题

I was in northern Kenya, which is suffering through the worst drought to hit the Horn of

Africa in 60 years. The toll of deprivation is everywhere. In the village of Kursin, emaciated livestock is collapsing in the middle of town; the local headmaster,【M1】______ Ismael Ali, told me theyve "had a problem with dead carcasses around the school." Attendance has dropped sharply at the【M2】______ beginning of the year, as many families left with the parched【M3】______ region with their flocks, some even crossed into war-torn Somalia【M4】______ in search of food. The drought has been mounting for a year, but it wasnt until the crisis peaked over the summer that the news media and most international donors took notice. Its a familiar cycle: first comes【M5】______ the news media pictures of emaciated infants, followed by conferences on how to do better next time, visitors from top-level【M6】______ government officials and large financial commitments from international organizations and even donors like China and the Ikea Foundation. The United States Agency for International Development and the Ad Council have even begun a celebrity public service campaign with the actors Uma Thurman and Josh Hartnett. This is good news; the assistance is badly needed. Yet the mismatch in timing rises a question that bedevils aid agencies.【M7】______ Like earthquakes or hurricanes, droughts and food price increases【M8】______ take time to develop, and the resulting hunger crises are forecast well in advance. From water harvest to livestock support to cash【M9】______ assistance, there are a plenty of steps that have moderated the【M10】______ current crisis. Why werent they taken？

【M1】

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第8题

In a democratic society citizens are encouraged to form. their own opinions on candidates

for public offices, taxes, constitutional amendments, environmental concerns, foreign policy, and other issues. The opinions held by any population are shaped and manipulated by several factors: individual circumstances, the mass media, special-interest groups, and opinion leaders.

Wealthy people tend to think differently on social issues from poor people. Factory workers probably do not share the same views as white-collar workers, nonunion workers. Women employed outside their homes sometimes have perspectives different from those of full-time homemakers. In these and other ways individual status shapes one's view of current events.

The mass media, especially television, are powerful influences on the way people think and act. Government officials note how mail from the public tends to "follow the headlines". Whatever is featured in newspapers and magazines and on television attracts enough attention that people begin to inform. themselves and to express opinions.

The mass media have also created larger audiences for government and a wider range of public issues than existed before. Prior to television and the national editions of newspapers, issues and candidates tended to remain localized. In Great Britain and West Germany, for example, elections to the national legislatures were usually viewed by voters as local contests. Today's elections are seen as struggles between party leaders and programs. In the United States radio and television have been beneficial to the presidency. Since the days of Franklin D. Roosevelt and his "fireside chats," presidents have appealed directly to a national audience over the heads of Congress to advocate their programs.

Special-interest groups spend vast sums annually trying to influence public opinion. Public utilities, for instance, tried to sway public opinion in favor of nuclear power plants. Opposed to them were citizens' organizations that lobbied to halt the use of nuclear power. During the 1960s the American Medical Association conducted an unsuccessful advertising campaign designed to prevent the passage of medicare.

Opinion leaders are usually such prominent public figures as politicians, show business personalities, and celebrity athletes. The opinions of these individuals, whether informed and intelligent or not, carry weight with some segments of the population. Some individuals, such as Nobel Prize winners, are suddenly thrust into public view by the media. By quickly reaching a large audience, their views gain a hearing and are perhaps influential in shaping views on complex issues:

How many factors could shape public opinion, as mentioned in the text？

A．2.

B．3.

C．4.

D．5.

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第9题

根据短文，回答11~15题Infldemocraticsocietycitizensareencouragedtoforntheirownopinionsoncand

根据短文，回答11~15题In fl democratic society citizens are encouraged to forn their own opinions on candidates for public offices。taxes，constitutional amendments，environmental concerns，foreign policy，and other issues．The opinions held by any population are shaped and manipulated by several factors：individual circumstances，the mass media，special-interest groups，and opinion leaders． Wealthy people tend to think differently on social issues from poor people．Factory workers probably do not sbare the same views as white-collar workers，non-union workers．Women employed outside their homes soInetimes have perspectives different from those of full—time homernakers．In these and other ways individual status shapes one’s view of current events． The mass media，especially television，are powerful influences on the way people think and act． GoverDinent officials note how mail from the public tends to“follow the headlines”．Whatever is featured in newspapers and magazines and on television attracts enough attention that people begin to inform themselves and to express opinions． The mass media have also created larger audiences for government and a wider range of public issues than existed before．Prior to television and the national editions of newspapers，issues and ca耐idates tended to remain localized．In Great Britain and West Germany，for example，elections to the national legislatures were usually viewed by voters as local contests．Today’s elections are seen as struggles between party Ieaders and programs．In the United States radio and television have been beneficial to the presidency．Since the days of Franklin D．Roosevelt and his“fireside chats”，presidents haveappealed directly to a national audience over the heads of Congress to advocate their programs． Special—interest groups spend vast sulns annually trying to influence public opinion．Public utilities，for instance，tried to sway public opinionin favor of nuclear power plants．Opposed to them were citizens’ organizations successful advertising campaign designed to prevent the passage of medicare． Opinion leaders are usually such prominent public figures as politicians，some business personalities，and celebrity athletes．The opinions of these individuals，whether informed and intelligent or not，carry weight with some segments of the population．Some individuals，suchas Nobel Prize winners，are suddenly thrust into public view by the media．By quickly reaching a large audience，their views gain a hearing and are perhaps influential in shaping views on complex issues． How many factors could shape public opinion，as mentioned in the text？[A]2． [B]3． [C]4． [D]5．

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第10题

Garvey, who played for the Los Angeles Dodgers and the San Diego Padres, was the National

League's Most Valuable Player in 1974. He earned $1.1 million for appearing in the infomercials.

Dallas-based media conglomerate Belo Corp. (NYSE. BLC) said

Wednesday that it would cut off 250 jobs, mostly at its flagship 【S1】______

newspaper The Dallas Morning News.

The company also announced that an investigation of circulation

of practices at The Morning News found no evidence of improper activity 【S2】______

on the part of the current senior executives of The Dallas Morning 【S3】______

News or on the part of Belo Corp. executives.

Belo said flat revenue since 2001 in the Dallas=Fort Worth area which 【S4】______

made changes in the expense structures of The Morning News and 【S5】______

WFAA-TV, with Belo's ABC affiliate in the Dallas/Fort Worth market, 【S6】______

necessary. The cuts are expected to take place by Nov. 1.

Belo disclosed Aug. 5 that The Morning News had overstated with 【S7】______

newspaper circulation by 5 percent on Sundays and 1.5 percent for

other days. Advertisers overpaid them because rates are normally 【S8】______

based on circulation.

The investigation found that the circulation overstatement at The Morning News

which resulted from an aggressive sales incentive 【S9】______

campaign that has been discontinued.

Belo said last month that it had mailed or he had personally delivered 【S10】______

19,000 checks to compensate advertisers who were overcharged

because of overstatements of circulation numbers at its flagship

newspaper. Though it also will incur $4 million in costs associated with 【S11】______

ad credits to advertisers.

The company also said it expected to cut $10 million in losses by

closing down three local cable news channels it ran with Time Warner Cable. 【S12】______

【S1】______

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