题目内容
（请给出正确答案）
The name changing from Cal State, Hay ward to Cal State, East Bay shows______.
A．how a university is perceived by the society
B．that the university wants to expand its influence
C．that the university wants to project a new image
D．the obvious change in university"s self-awareness
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更多“The name changing from Cal Sta…”相关的问题
A．Its new name does not coincide with what it can offer.
B．People do not accept its new name.
C．Its new name does not attract people"s attention to it.
D．Its new name does not stand for a new image.
A．is perceived by the society
B．hopes to expand its influence
C．prefers to reform. its teaching programs
D．expects to enlarge its campus.
How did I find L. Rarick？
A．The telephone operator helped me.
B．I got her name and number from the yellow book.
C．I got her number from Charles.
D．I got her address from my father.
How will the man's company do to attract customers？
A．By maintaining the interest rate
B．By providing online services
C．By giving free gifts
D．By changing its name
"All I hear in higher education is, brand, brand, brand," said Tim Westerbeck, who specialises in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organisations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School. Now, after spending an undisclosed sum on an online survey and a marketing consultants creation of "naming structures", "brand architecture" and "identity systems", the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a womens college, to promote its growth into a full-fledged(完全成熟的)university and officials acknowledged, to eliminate some jokes about the colleges old name on late-night television and "morning zoo" radio shows. Many college officials said changing a name and image could produce substantial resuits. At Arcadia, in addition to the rise in applications, the average students test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
According to Tim Westerbeck, colleges or universities changing their names to compete for market share______.
A．is inadvisable
B．is actually a marketing strategy
C．reflects they don"t pay much attention to their inner quality
D．has positive influence on the development of higher education
Questions are based on the following passage.
Names have gained increasing importance in the competitive world of higher education.
As colleges strive for market share， they are looking for names that project the image theywant or reflect the changes they hope to make. Trenton State College， for example， becamethe College of New Jersey nine years ago when it began raising admissions standards andappealing to students from throughout the state.
"All I hear in higher education is， brand， brand， brand，" said Tim Westerbeck， whospecialises in branding and is managing director of Lipman Heame， a marketing firm basedin Chicago that works with universities and other nonprofit organisations. "There has beena sea change over the last 10 years. Marketing used to be almost a dirty word in highereducation."
Not all efforts at name changes are successful， of course. In 1997， the New School forSocial Research became New School University to reflect its growth into a collection of eightcolleges， offering a list of majors that includes psychology， music， urban studies and manage-ment. But New Yorkers continued to call it the New School. Now， after spending an undis-closed sum on an online survey and a marketing consultant"s creation of"naming structures"，"brand architecture" and "identity systems"， the university has come up with a new name: theNew School. Beginning Monday， it will adopt new logos， banners， business cards and evennew names for the individual colleges， all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to beperceived. In altering its name from Cal State， Hayward， to Cal State， East Bay， the universityhoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: tobreak the connection with its past as a women"s college， to promote its growth into a full-fledged （完全成熟的）university. and officials acknowledged， to eliminate some jokesabout the college"s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial re-suits. At Arcadia， in addition to the rise in applications， the average student"s test score hasincreased by 60 points， Juli Roebeck， an Arcadia spokeswoman， said.
According to Tim Westerbeck， colleges or universities changing their names to competefor market share__________. 查看材料
A.is inadvisable
B.is actually a marketing strategy
C.reflects they don"t pay much attention to their inner quality
D.has positive influence on the development of higher education
What is the purpose of this announcement？
A．It is going out of business on June 21.
B．It is changing its name to the Carlingview Castle.
C．It is relocating to a larger venue downtown.
D．It is closing for two weeks for renovations.
One day ,I happened to(碰巧)talk to a stranger on the bus. When he found out that I was from Chicago, he told me that one of his good friends lived there and he wondered if I happened to know him. At first I wanted to say that Chicago was a very big city. He was silent(沉默)for a few minutes, and then he began to tell me all about his friend.
He told me that his friend was an excellent tennis player, and that he even had his own tennis eourt(网球场). He added that he knew a lot of people with swimming pools, but that he only knew two people in the country had their own tennis courts. And his friend in Chicago was one of them. I told him that I knew several people like that. For example, my brother and my next door neighbour. I said that my brother was a doctor. The doctor had a tennis court. I told him that my next door neighbour went to Sacramento last summer and lived in the house next to my brother's. For a moment, we looked at each other. But we did not say anything.
"Would your friend's name happen to be Roland Kirkwood？" I asked finally. He laughed and said, "Would your brother's name happen to be Dr. Ray Hunter？" It was my turn to laugh.
How many people does the story involve(涉及)？
A．Four.
B．Five.
C．Six.
D．Seven.
One day, I happened to(碰巧)talk to a stranger on the bus. When he found out that I was from Chicago., he told me that one of his good friends lived there and he wondered if I happened to know him. At first I wanted to say that Chicago was a very big city. He was silent(沉默)for a few minutes, and then he began to tell me all about his friend.
He told me that his friend was an excellent tennis player, and that he even had his own tennis court(网球场). He added that he knew a lot of people with swimming pools, but that he only knew two people in the country had their own tennis courts. And his friend in Chicago was one of them. I told him that I knew several people like that. For example, my brother and my next door neighbour. I said that my brother was a doctor. The doctor had a tennis court. I told him that my next door neighbour went to Sacramento last summer and lived in the house next to my brother's. For a moment, we looked at each other. But we did not say anything.
"Would your friend's name happen to be Roland Kirkwood？" I asked finally. He laughed and said, "Would your brother's name happen to be Dr. Ray Flunter？ It was my turn to laugh.
How many people does the story involve(涉及)？
A．Four.
B．Five.
C．Six.
D．Seven.
