题目内容
（请给出正确答案）
When will films and musical performances take place？
A．On Friday
B．On Saturday
C．On Sunday
D．On Monday
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What was Jessica fond of reading when she was young？
A．Classics recommended by the school.
B．Classics on which Disney films are based.
C．Stories about murders and poetry.
D．Stories restricted by her parents.
听力原文：M: I used to go to the cinema a lot. It did make a nice night out, but not now.
W: Yes, I agree. There aren't any good adventure stories like the movies they made when I was young.
What can be concluded from this conversation？
A．They think cinemas are too far away from their homes.
B．They are disappointed with the films produced these days.
C．They both dislike films about adventure stories.
D．They both like the idea of going to the cinema at night.
The early film makers found Hollywood a suitable place for their work because of its clear, sunny, rain free weather, which allowed pictures to be taken all the year round. Also, it was known that every kind of scene needed for films, whether town, country, sea, desert or snow-capped mountains, could be found within the area of California. Nowadays, when some films can be "shot" under cover by man-made lighting, these advantages are not so important.
At present, Hollywood remains a center of film production although nowadays making more films for television than for the cinema. There, or in Beverly Hills nearby, are to be seen the houses of the "stars" and producers famous all over the world.
(33)
A．It was famous for its film industry.
B．It became one of the biggest cities in California.
C．It was only a small village.
D．It became a suburb of Los Angeles.
听力原文：F: What kind of finances can film producers expect by associating with brands？
M：Right now, companies are willing to pay amounts ranging between ＄120,000 and＄1,200,000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
F: What are the advantages of in-film advertising to producers and advertisers？
M：Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
F: How can films and brands connect？
M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history- the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T.
F：Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail. What is the advantage of the advertisement then？ M: It is true that ads have to be carefully placed in a film and one had placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
F: Do such placements result in tangible benefits to the products advertised？
M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
？For each question 23—30, mark one letter A, B or C for the correct answer.
？You will hear the recording twice.
What is true about film producer's placing brands in films？
A．It depends on the budget of the film.
B．Companies are usually willing to pay ＄1,200,000 for placing their brands in films.
C．Companies are usually willing to pay ＄120,000 for placing their brands in films.
Man: Right now, companies are willing to pay amounts ranging between $120,000 and $1,200,000. for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
Woman: What are the advantages of in-film advertising to producers and advertisers？
Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive moo& And films are target-specific. Woman: How can films and brands connect？
Man: A film-viewer bas a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.
There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history-the first example being the yellow Rajdhoot bike used in Raj Kapoor's Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT&T.
Wan: Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail What is the advantage of the advertisement then？
Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
Wan: Do such placements result in tangible benefits to the products advertised？
Woman: In the recently placed ad for Castrol engine oil in film Cbalte Cbalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear a dialogue about gold price.
？For each question (23-30), mark one letter (A, B or C) for the correct answer.
？After you have listened once, replay the recording.
Following a four-year slide in prices, the price of one ounce of gold increased to
A．$417
B．$527
C．$327
One of the most famous sports superstars in the United States was the boxer, Muhammad Ali. As a young man, he won a gold medal in the Olympics as a boxer. Then he became the heavy weight boxing champion of the world. Before long, he was known as one of the greatest boxers in sports history. Once Ali said when he was a champion he was more famous than the president of the United States or the head of any other country in the world.
The word "super" means something that is good, and of course, a star is a person who is famous. So people use "superstar" to describe the top people in sports, films or music. But like the stars in the sky, a superstar disappears as time goes by. Many people, for example, know little these days about Ali or Jackson. Superstars are loved by millions of people today, but often forgotten tomorrow.
Michael Jackson is famous for his______ but Muhammad Ali for his______.
A．films; heavy weight
B．basketball; Olympic record
C．songs; heavy weight boxing
D．voice; Olympic record
听力原文： Well, to answer your question, I knew I wanted to be an actor since I was just a little boy. I started performing in plays when I was just 6 years old. I did a few productions at my local theater and later moved onto commercials. Doing the shows was really fun, but going to auditions was terrible. I always felt really bad when I didn't get picked, and I didn't like the rejection, but that's just part of what comes with being an actor. It's all worth it when you get a part that's really satisfying, like when I got a part in my first Broadway musical when I was 16. Up until now I have been in 13 films, 4 musicals, and at least 30 plays. My favorite will always be the stage, but I enjoy other things as well. I really just enjoy all areas of entertainment.
What is the speaker's occupation？
A．A singer
B．An actor
C．A producer
D．An announcer
While examination of Eisenstein' s work has yielded better understandings
of film theory, such attention is rarely granted to the work of his successors.
Even within the comparatively specialized field of film studies, these films
remain largely ignored; they are discussed in a reductive and superficial manner
(5) when taught, typically valued solely for rejecting or contesting Hollywood
norms, trivializing movements sorely in need of rejuvenation, and given the
economic situation of independent film production, such ignorance generates a
destructive cycle of neglect and ignorance. The stakes involved in naming
Eisenstein as the model of the modernist film project are especially fraught since
(10) the values implicit in such a decision help determine the availability of entire
bodies of radical film. One deleterious result of applying the "Eisenstein
standard" has been to make it easier than ever to remain ignorant of
experimental film forms, which can uniformly be extolled as "transgressive" or
"deconstructive" without serious engagement.
According to the passage, which of the following is true about the films that continued Eisenstein's filmmaking tradition？
A．They tend to trivialize the Eisenstein movement by rejecting Hollywood norms.
B．Although they have not been taught frequently, they have had a transgressive influence on experimental film-making.
C．Their availability has been diminished by the apotheosis of Eisenstein as their model.
D．These films are valued for the challenge they have presented to the norms of Hollywood film.
E．These films would almost certainly be more popular with mainstream audiences, if only film studies were less specialized.
International Films, Ltd.
124 West Houston St., New York, NY 10012
July 30, 20__
E. Denikos, Inc.
Earos 42
Aghia Paraskevi 15342
Athens, Greece
Dear Mr. Denikos:
I am writing to you at the request of Ms. Evangelia Makestos, who is applying for a position as an assistant in your company.
Ms. Makestos worked for me as an assistant during her summer vacations for the past three years. My colleagues and I found her to be a very competent and reliable employee. Her duties consisted of typing and copying documents, maintaining files, organizing appointment schedules, assisting visitors to the office, and other office tasks as they arose. She was able to handle multiple tasks and to work independently. She always assisted our clients in a knowledgeable, professional, and patient manner. In addition, she developed a high level of ability in the English language during the time she worked and studied in this country. We had hoped to rehire her at our company in a permanent position when she finished her business course here in New York. However, she has decided to go through with her original plan of returning to Greece.
We will miss Ms. Makestos here at International Films, but I am happy to recommend her as a valuable addition to your company staff. Please feel free to contact me at the above address if you have any questions or need further information.
Sincerely,
Elizabeth Hogan
Elizabeth Hogan, Director
International Films, Ltd.
What is Ms. Makestos probably doing？
A．Job hunting
B．Quitting her job
C．Moving to New York
D．Applying to school
The Internet is, of course, the greatest problem for this century. The world will have to find a means, through some sort of international treaty of United Nations initiative, to control the material that's now going totally unregulated into people's homes. That said, it will only take one little country like Paraguay to refuse to sign a treaty for transmission to be unstoppable. Parental control is never going to be sufficient.
I'm still very worried about the impact of violent video games, even though researchers say their impact is moderated by the fact that players don't so much experience the game as enjoy the technical manoeuvres (策略) that enable you to win. But in respect of violence in mainstream films, I'm more optimistic. Quite suddenly, tastes have changed, and it's no longer Stallone or Schwarzenegger who are the top stars, but Leonardo DiCaprio—that has taken everybody by surprise.
Go through the most successful films in Europe and America now and you will find virtually none that we are violent. Quentin Tarantino didn't usher in a new, violent generation, and films are becoming much more prosocial than one would have expected.
Cinemagoing will undoubtedly survive. The new multiplexes are a glorious experience, offering perfect sound and picture and very comfortable seats, thins which had died out in the 1980s. I can't believe we've achieved that only to throw it away in favor of huddling around a 14-inch computer monitor to watch digitally-delivered movies at home.
It will become increasingly cheap to make films, with cameras becoming smaller and lighter but remaining very precise. That means greater chances for new talent to emerge, as it will be much easier for people to learn how to be better film-makers. People's working lives will be shorter in the future, and once retired they will spend a lot of time learning to do things that amuse them—like making videos. Fifty years on we could well be media saturated as producers as well as audience; instead of writing letters, one will send little home movies entitled My Week.
Which of the following about Internet is true according to the passage？
A．The Internet is the greatest progress for this century.
B．Efforts are needed to control Internet.
C．Paraguay refused to sign a treaty for transmission.
D．The United Nations has found ways to prevent Internet from developing.
