题目内容
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Coca-Cola's attempts to diversify its product have been proved to be successful.
A．Right
B．Wrong
C．Doesn't Say
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？ Read the article below about advertising Strategy.
？ Are sentences 16-22 on the opposite page 'Right' or 'Wrong'？ If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.
？ For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Competitive Advertising Strategy
In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.
The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.
The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.
The three-year cooperation with the football player Thierry Henry has helped Coca-Cola France sell its products well.
A．Right
B．Wrong
C．Doesn't Say
The main purpose of this article is ______.
A．to introduce the soft drink Coca-Cola to readers.
B．to trace the history of the company's first hundred years.
C．to sum up the causes of Coca-Cola's Success
D．both B and C.
The statistics recorded in the preference tests show ________.
A) Coca-Cola and Pepsi are people’s two most favorite drinks
B) there is not much difference in taste between Coca-Cola and Pepsi
C) few people had trouble telling Coca-Cola from Pepsi
D) people’s tastes differ from one another
Why did Coca-Cola Company decide to change the flavor of the company's flagship brand？
A．Because it's in their plan.
B．Because of consumers' preference.
C．Because of the competition brought by Pepsi Company, the "Pepsi Challenge" campaign.
D．Because the management don't want to keep that brand anymore.
The main purpose of this article is______.
A．to introduce the soft drink Coca-Cola to readers.
B．to trace the history of the company's first hundred years.
C．to sum up the causes of Coca-Cola's success
D．Both B and C.
From when did Coca-cola become America's No. 1 soft drink？
A．Since 1984.
B．Since 1985.
C．Since 1987.
D．Since 1989.
Coca-Cola has become a kind of cultural imperialism ______.
A．because it dominates the market
B．in that it's a part of the consumer landscape
C．in that its design can be seen almost everywhere
D．and it's almost invisible
A.recipe for Coca-Cola
B.lyrics and melody of Jay Chou's latest single
C.basic math formulas in textbooks
D.trademarks of Microsoft
In paragraph 1, the authors' primary purpose is______.
A．to illustrate the size of the company
B．to compare Coca-Cola and sports
C．to describe Coca-Cola's college interns
D．to explain the firm's international success
A．Right
B．Wrong
C．Doesn't Say
