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Question 1
Robert、Simon和Andrew想开展一种生意。他们决定不以股份有限公司的形式经营。经过讨论，他们决定以“永荣有限公司’作为企业的名字。分别对以下情况给出建议：如果他们能采用这—名称及其采用的后果(如果有的话)；如果这一名称被采用。 (1995年10月)
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Question 1
分别对下列情形中Albert Tang的地位予以建议：
(a)Albert对他18岁的侄女Sonia许诺，如果她在21岁前戒烟和戒酒，他将给她买辆Mercedes Benz车。Sonia已经21岁了，而且信守诺言，但Alert却拒绝给她买车。Sonia生气了，威胁说要起诉他。
(b)Albert终止了他对Robert违约的诉讼行为，因为Robert许诺付给他50000港元。然而，经他人提醒，Robert相信Albert无论如何不会胜诉。于是，他拒绝付钱给Albert。
•Read the article about the minutes.
•Choose the best word to fill in each gap, from A, B or C.
•For each question (29-40), mark one letter (A, B or C) on your Answer Sheet.
Minutes
Lighting
Staff are complaining about the poor lighting in the main office. The secretary of the committee recently obtained quotes (29) new lighting, (30) we passed to the management board. The committee is (31) waiting for (32) decision. We are hoping the board will let us (33) within the next few weeks.
New Drinks Machine
Of the three types of machines we looked at, Maxcup appeared to be the best option. The committee now has to find a new (34) , as our current machine causes problems near the fire exit (35) several people use the machine at the same time. It was decided to put (36) taking the decision, and we expect to have enough information (37) the end of the month.
Conference Attendance
Robert (38) to be away at the conference from 1st to 8th of next month. Jane has agree to assist us in his (39) . Robert has a useful list of contacts in (40) to help her research new safety equipment.
(29)
A．from
B．for
C．of
听力原文： In one way of thinking, failure is a part of life. In another way, failure may be a way towards success. The "spiderstory" is often told. Robert Bruce, leader of the Scots in the 13th century, was hiding in a cave from the English. He watched a spider spinning a web. The spider tried to reach across a rough place in the rock. He tried six times to span the gap. On the seventh time, he made it and went on to spin his web. Bruce is said to have taken heart and to have gone on to defeat the English.
Edison, the inventor of the light bulb, made hundreds of models that failed before he found the right way to make one. Once he was asked why he kept on trying to make a new type of battery when he had failed so often. He replied,
"Failure？ 1 have no failures. Now, I know 50,000 ways that it won' t work."
So what？ First, always think about your failure. What caused it？ Were conditions right？ Were you in top form. yourself？ What can you change so that things may go right next time？
Second, is the goal you're trying to reach the right one？ Try to do some titivating about what your real goals may be. Think about this question, "If I do succeed in this, where will it gel me？" This may help you prevent failure in things you shouldn' t be doing anyway.
The third thing to bear in mind about failure is that it's a part of life. Learn to live with yourself even though you may have failed. Remember, you can't win them all .
(33)
A．Failure and success.
B．The "spider-story".
C．Two sides of failure.
D．The invention of the light bulb.
？Read the article below about Coca-cola and its advertising.
？For each question 31--40, write one word in CAPITAL LETTERS on your Answer Sheet.
COCA-COLA AND ITS ADVERTISING
John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertising FOR the drink in the Atlanta Journal that very year. In 1888, As a Candler bought the Coca-Cola business and decided to make the product known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was elected president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international product by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world.
Coca-Cola’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many areas, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily-Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials.
After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world.
(31)
？Read the extract below about advertising.
？For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
Is More Advertising Needed
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When America's big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one-third of households, other ways of promoting a brand have (34) more competitive. Moreover, many clients never really embraced continuous advertising: when times get tough, just as they (35) after 2000, one of the first things many companies cut is their ad budget.
Robert Shaw, a visiting professor at the Cranfield School of Management in Britain, runs a forum in (36) a number of big companies try to monitor the "marketing payback" from advertising. The return from traditional media was, he says, "never terribly good". Generally nearly half of ads provide a return (37) their investment. And there can be various reasons why ads influence sales, other (38) their direct effect on consumers. (39) instance, if a producer announces a multi-million dollar ad-campaign, then retailers are often persuaded to increase, deliveries. This can result (40) a "distribution effect" that leads to additional sales.
(31)
听力原文：F: Hallo. IBM Sales and Service, Kate Scott speaking.
M: Good morning, Mrs. Scott, Robert Harvey of New York Life here.
F: How do you spell your name, please？
M: Robert Harvey. That is R-O-B-E-R-T, H-A-R-V-E-Y.
F: Oh ... hello, Mr. Harvey, what can I do for you？
M: We bought an IBM-R50 from you about four months ago and we're having some problems with it.
F: Can you tell me what the main problem is, Mr. Harvey？
M: I don't think that it's anything major. It just seems that the quality of the printouts could be better.
F: I see. Has your staff been given instruction on how to operate the machine？
M: I don't believe we've had any formal instruction yet, Mrs. Scott.
F: That's strange. I'll send a service operator over. If you'd like, he could also give your staff some instruction on how to use your new IBM-R50.
M: That sounds fine.
F: When would it be convenient for you？
M: How about Wednesday at three in the afternoon？
F: That would be possible. I'll send you a confirmation of that appointment.
M: Thanks a lot. Bye, Mrs. Scott.
F: Thanks for calling, Mr. Harvey. Bye.
&8226;Look at the telephone message below.
&8226;Some information is missing.
&8226;You will hear a dialogue between a man and a woman.
&8226;For each question (9-15), fill in the missing information in the numbered space, using a word, numbers or letters.
&8226;You will hear the conversation twice.
Telephone Message
From: (9)______ To: (10) ______
Name of the caller's company: (11)______
Problem: Something is wrong with a machine whose model is: (12)______ , which was bought about (13)______ ago. No (14)______ has been sent to the customer.
Ways to solve the problem: Send a service operator on Wednesday at (15)______ in the afternoon together with some instruction.
(9)
第 1 题 第1题的答案是____
下列程序执行后，SI寄存器中的内容为______。
MOV SI, -1
MOV CL, 4
SAL SI, CL
AND SI, 7FFFH
OR SI, 7800H
NOT SI
A．0FH B．F0H
C．FFH D．00H
